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To thrive in the business world, you need to boost your social media presence. It is just not an option; it’s a necessity.
Social media marketing can help you build brand awareness, reach out to a new audience, generate leads, and eventually drive sales.
However, you need to continually assess if your efforts are paying off to maximize your social media marketing ROI.
To get more clarity, here are some questions you need to ask yourself:
Question #1: Are You Creating Targeted Content?
You cannot, and shouldn’t try to please everybody.
While it might seem tempting to reach out to a broad audience, you will end up losing focus in the process.
In times that you find yourself derailing, think about why you turned to social media marketing in the first place.
Most of the time, the end goal is increasing sales, brand awareness, or engagement.
That’s why you need to target those people who may be interested in your product. For instance, if you sell baby food, your content should appeal to mothers or mothers-to-be.
Question #2: Are You Collaborating With Influencers?
If you’re not riding the wave of influencer marketing yet, you’re missing out on a golden opportunity. Influencers have all that it takes to beef up your social media strategy—influence, power, expertise, and a huge following.
In exchange for monetary compensation, free goodies, or other perks, you can have an influencer do any of the following for you:
- Write a detailed review
- Take over your social media account
- Host a giveaway
- Attend your events
The scope is endless.
These points only scratch the surface.
When done right, influencer marketing can generate quick results. What’s more, it doesn’t demand vast investments of time and money.
Question #3: Are You Creating a Good First Impression?
We live in the age of low attention spans.
You get just a few seconds to pique users’ interest. That’s why you need to make sure your social media profiles are appealing.
Not sure how?
You need to swap long and detailed bios for short ones. You need to be able to tell your story crisply. In addition to this, pick a visually-appealing profile picture. Don’t forget to include vital information like contact details in your social media accounts.
It’s also a good idea to link all your social media accounts.
Question 4: Are You Tracking Your Performance to Maximize Your Social Media Marketing ROI?
The world of content is vague, subjective, and ever-changing. What works today may not work tomorrow.
To keep up with the evolving trends, you need to track your KPIs.
Delve into your engagement rates, views, and the growth rate of your followers.
Based on that, you will be able to get an idea if your social media strategy is effective.
To learn more about maximizing your social media marketing ROI, read this post on my blog shanebarker.com.