Category: Content Marketing
In 2023, it’s established that content is king. Whether a web user is looking for a product/service, trying to solve an everyday problem, or exploring a topic in detail, …
If you’re looking for a way to take your content to the next level, it’s time to jump on the interactive content marketing bandwagon. Interactive content is all about …
Businesses are now creating content of every kind as content marketing becomes more widely accepted as a valid digital marketing approach. But what good is intriguing material if it …
Hiring a content writer can be an expensive task, but in reality, most business owners do not think of hiring a content writer. It can be a very expensive …
Writing good copy for the web is essential for the successful online presence of your brand. If you’re business that relies on an online presence to get customers, then …
Every aspiring writer and blogger eventually moves to write an E-book for their business. E-books are special because they create a standalone piece of your craft and business that …
eBooks have gained immense popularity over the last two decades. It is estimated that a whopping 191 million eBooks were sold in the United States in 2020 alone. This means …
Topic clusters have been making waves in the world of content marketing. If you’re publishing content that drives traffic and leads to your website, topic clusters are just the …
“Small and medium-sized companies do not know what they have to offer and we all must change this. They must react just as strenuously like larger companies.”- Lawrence Eagleburger, …
Content marketing has never been more relevant than in 2020 and beyond. The attention economy has gotten tighter as people become more selective with the kind of content they …
An eBook is an excellent way to promote your business. You can distribute it to your customers, both existing and future. When potential visitors visit your website, you can …
Some blogs are strictly focused on business, while others are of a more personal nature. Either way, you need to be yourself from time to time if you want …
Most entrepreneurs are usually technical people and don’t necessarily possess marketing prowess. As a result, their product ends up underselling despite ticking all the right boxes in terms of …
Your Guide to BOFU: How to Create Winning Bottom Funnel Content If there’s one thing every good marketer knows about, it’s the buyer’s journey. The path towards purchase is …
Digital marketers know how much user engagement impacts ranking in the SERPs (Search Engine Results Pages). The main goal of search engines is to offer users the top answers …