Content Quality vs. Quantity: What’s More Important and Why
In 2023, it’s established that content is king. Whether a web user is looking for a product/service, trying to solve an everyday problem, or exploring a topic in detail, …
Category: Content Marketing
Interactive Content Marketing: 6 Tips for More Conversions
If you’re looking for a way to take your content to the next level, it’s time to jump on the interactive content marketing bandwagon. Interactive content is all about …
8 Reasons Why You Need to Professionally Optimize Your Content
Businesses are now creating content of every kind as content marketing becomes more widely accepted as a valid digital marketing approach. But what good is intriguing material if it …
The Pros and Cons of Hiring a Digital Marketing Content Writer
Hiring a content writer can be an expensive task, but in reality, most business owners do not think of hiring a content writer. It can be a very expensive …
How Important is Writing Copy for the Web?
Writing good copy for the web is essential for the successful online presence of your brand. If you’re business that relies on an online presence to get customers, then …
How Can Ebooks Help Your Digital Marketing Strategy?
Every aspiring writer and blogger eventually moves to write an E-book for their business. E-books are special because they create a standalone piece of your craft and business that …
How to Create an eBook that Rocks in 8 Easy Steps
eBooks have gained immense popularity over the last two decades. It is estimated that a whopping 191 million eBooks were sold in the United States in 2020 alone. This means …
Benefits of Creating Topic Clusters (And How to Create Them)
Topic clusters have been making waves in the world of content marketing. If you’re publishing content that drives traffic and leads to your website, topic clusters are just the …
The Most Common SME Challenges and Smart Solutions to Fix Them
January 22, 2021
Blogging Tips, Content Marketing, Content Writing, Email Marketing, Lead Generation, Social Media Marketing
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“Small and medium-sized companies do not know what they have to offer and we all must change this. They must react just as strenuously like larger companies.”- Lawrence Eagleburger, …
Why Content is Your Big Ace in the Hole for Growth
Content marketing has never been more relevant than in 2020 and beyond. The attention economy has gotten tighter as people become more selective with the kind of content they …
Here’s How eBooks Can Improve Your Business
An eBook is an excellent way to promote your business. You can distribute it to your customers, both existing and future. When potential visitors visit your website, you can …
The Power of Sharing Personal Stories to Connect with Your Audience
Some blogs are strictly focused on business, while others are of a more personal nature. Either way, you need to be yourself from time to time if you want …
Here’s Why Copywriting is a Vital Part of Your Content Strategy
Most entrepreneurs are usually technical people and don’t necessarily possess marketing prowess. As a result, their product ends up underselling despite ticking all the right boxes in terms of …
Your Guide to BOFU: How to Create Winning Bottom Funnel Content
Your Guide to BOFU: How to Create Winning Bottom Funnel Content If there’s one thing every good marketer knows about, it’s the buyer’s journey. The path towards purchase is …
8 Content Optimization Techniques to Boost Website Engagement
Digital marketers know how much user engagement impacts ranking in the SERPs (Search Engine Results Pages). The main goal of search engines is to offer users the top answers …