Digital Marketing Archive

How to Integrate SMS Marketing with a Cross-Channel Marketing Strategy

A mobile phone is the first device that our digitally-native consumers check in the morning, so why not leverage this marketing opportunity through the

Here’s Why Every Business (Big or Small) Needs a Digital Marketing Agency

Business is more competitive than ever, and it’s imperative to have a strategic marketing plan to stay agile and ahead of the competition. While

7 Top Tips to Foolproof Your Online Reputation Management Strategy

Reputation Management was initially a public relations and marketing domain. However, with the advent of the World Wide Web and digital marketing platforms, it

9 Hacks for Creating an Influencer Marketing Strategy to Increase Traffic

Influencer marketing has become one of the most effective marketing tools that businesses swear by today. In fact, 92% of marketers who used an

Online Communication and Emotional Intelligence for Marketers

When you’re interacting with potential clients and customers on a daily basis, it’s easy to feel like you don’t know what to say. Sometimes

From Passion to Profit: 5 Simple Ways to Make Money from Your Blog

Blogging can be a very rewarding hobby. Apart from being a great way to express your passion, it can also be a useful vehicle

Combine Influencer Marketing with Content Marketing: A Guide

Influencer marketing and content marketing go together like peanut butter and jelly. Of course, you can have one without the other, but they’re sweeter

Digital Marketing Trends 2018 Report: 8 Easy Ways to Revive Your Business

Getting inside the mind of the average customer today is a complex process. What will hold their attention?  What will create a lasting impression?

6 Strategies to Build a Massive Online Following (in 2018)

Whether you are a marketer, a blog writer, business owner or anything, it’s very important to have an online following in 2018 and beyond.

Marketing Automation: 5 Situations Where You Shouldn’t Use It

Marketing automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather

Beyond Blog Lead Generation: 3 Surefire Steps to Converting Your Visitors

The landscape of business blogs has changed over the years. The advent of inbound content marketing saw a shift in philosophy for many businesses.

Influencer Marketing: A Business Promoting Strategy that is here to stay

(Photo credit: Flickr) labeled for reuse Thanks to the internet and a wide spectrum of platforms to use, we have more opportunities to make

Getting Started With B2B Digital Marketing

The differences between B2C and B2B digital marketing and how businesses can utilise online strategies to win new interest and convert to sales. How
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