As more and more people are choosing to shop online, the number of eCommerce stores keeps rising every day. But it may leave you in shock to know that only 2% of visitors ever convert which means that only 2 in 100 website visitors will buy things from you. This tells us that we’re losing lots of opportunities.
Also, there’s no doubt the competition is growing fierce and the brands have to struggle just to stay alive in the market. Of course, you can collaborate with an e-commerce development company that helps you to build an eCommerce website and can also assist you in staying on top of the game.
Unless you are Amazon, this is the top priority, with or without any guidance, you have got to find out a way to attract more visitors or better yet, convert more visitors into eCommerce sales.
All you need to do is figure out which strategy to put in motion that can increase your sales significantly. Well, have no worries, we are here to help. Here, in this article, we are discussing some of the top tips to grow your sales for an eCommerce company.
Top 7 tips to boost eCommerce sales
Use Exit Popup Offers
Exit popup offers are an important part of any e-commerce website. They help you entice your customers to complete a purchase, and they can be used in many different ways.
For example, you might have an offer that is only available for a certain number of days or weeks after the customer purchases something from your store (or when they register for an account).
The exit popup could be anything from “Buy Now” buttons that link the customer to third-party websites where they can place their order, all the way up to a full-blown checkout process that takes them through every step of their order process.
Exit popups are also critical because they allow you to track how much time people spend on your site and what types of pages they look at most often.
If you notice that people tend to visit certain pages more often than others, then you can adjust those pages’ content accordingly so that it’s more appealing to them and provides more value than other pages on your site.
Offer Competitive Pricing
Pricing is one of the interesting strategies to lure customers to buy from your e-commerce development company. You have to set the right price for the product as it can set the tone for your e-commerce business. Because if your prices are too high then maybe the customers will turn away after seeing the price tag. And if you’re charging too little, they’ll wonder why you can’t provide better value for their money.
To build a solid online reputation as an e-commerce development company, you need to offer competitive pricing that’s tailored to your client’s needs. For example, some people might be willing to pay more if they know they’re getting a lot of value out of what they’re buying. Others might prefer lower prices if they feel like the cost savings are worth it in the long run.
You’ll want to test different pricing strategies and determine which one works best for each client so you can offer them something that’s affordable but still offers good value for their money.
Offer Unbiased Reviews
Reviews are one of the best strategies to gain new customers. It’s just like word of mouth. People see that others are benefiting largely from your product; this builds credibility which encourages them to buy from you.
That’s why you should always give your customers the right kind of reviews that will help them make up their minds about your product or service. There are many techniques to obtain customer reviews.
- Contacting past customers and asking them to share their experiences with other people.
- Taking part in local events, such as food festivals and fairs where you can meet customers face-to-face and ask them if they would be interested in buying your product or service from you.
- Offering discounts if someone visits your website from one of these sites (and then shares this information with others).
- Interacting with people, especially customers on social media platforms.
Incorporate Paid Advertising
One of the most effective ways to get your e-commerce website noticed and ranking high in search engines is by incorporating paid advertising into your strategy. Paid advertising is just another form of marketing, but it’s much more targeted than traditional advertising.
You can use paid advertising to target users based on where they live, what they do for work, and how much money they make. You can also target them based on their age, gender, or interests.
If you have a small business with only one product line, then you probably don’t need any kind of paid advertising at all. But if you have multiple product lines and services, then paying to advertise can be extremely valuable for driving sales for your company.
Setup Retargeting On Your Site
Retargeting is a form of advertising in which ads are displayed to people who have previously visited your website but haven’t made a purchase. The ads are targeted based on certain factors, like previous purchases or engagement with the website, so that they only appear to the right audience.
The key benefit of retargeting is that it allows you to get more customers for less money than you would spend on traditional advertising methods. You don’t have to pay a large sum upfront; instead, you simply pay per click or impression, depending on how many people see your ad.
Use Video Demonstrations
Video is an excellent way to communicate with customers on a personal level. It’s the first step in creating a connection with them.
It also helps you get your message across in a way that’s more engaging and memorable than text or spoken words alone.
Here are some tips for creating videos for your eCommerce development company:
- Shoot it at the location where your potential customers are likely to be.
- Keep it short — no more than 30 seconds long — so your customers don’t feel like they’re watching a commercial before purchasing something from you.
Website Optimization for Mobile Users
Mobile users are the most important customers for your eCommerce development company. Mobile user has different browsing behavior and expectations than desktop users. You need to optimize your website for mobile devices to keep them on your site longer, retain them and convert them into customers.
Optimizing your site for mobile devices can be done by making sure that you have a responsive design, which will ensure that your website is accessible on all devices. You should also make sure that the images used are optimized for the size of the screen so that users can see what it is they are buying.
The colors of your website should also be bright and engaging, to ensure that users feel at ease when browsing through it.
Bonus – Offer Discounts & Build an Email List
It’s a simple way to increase your clientele, which can lead to more sales in the long run.
Offering discounts is also a great way to build an email list for your company. A lot of customers want to be aware of the new products and services that you offer. They may even want to become clients themselves, but you must give them a chance first.
If they’re interested in becoming part of your business, then they’ll be more likely to buy from you again in the future.
So, these were the top 7 tips to boost eCommerce sales. Effective implementation of each strategy we discussed here has the potential to bring in a significant number of new customers. You can execute one strategy at a time or can go in all guns blazing. It’s your choice.
But we recommend you start small or experiment a little when you imply a new strategy to see if it works for your business. And if the efforts seem fruitful enough, you can always level up your game.