Author Archive

A Business Continuity and Disaster Preparedness Plan to Protect your Blog

You’ve spent years building and running your blog. It took the first several months just to figure out what kind of content to publish

How Will Content Marketing Evolve Throughout 2019?

The modern marketing era brooks no delay when it comes to the constant evolution of its methods, approaches, and applications. With technology constantly evolving

Your Brand Story: How to Dramatically Increase Your Following by Sharing it

Why do people buy from you rather than your competition? Why should they? Do you give them a good reason to? Think about why

How to Establish Marketing Goals for Your Business as the New Year Approaches

As the year comes to a close, it is time to look at how the last year has treated you and what marketing goals

How to Choose the Best Website Design to Complement Your Business

In a way, your company’s website is the face of your business. With so many interactions happening online these days, you want your website

Making the Best Social Media Graphics for Your Blog

Social media marketing is all about getting people to like, follow, comment, and interact with your posts as much as possible. The first step

Why More Retirees Should Start a Blog Today & How to Get Started

Most workers look forward to their golden years, when they can finally escape the 9-5 grind and enjoy the simple pleasures of life. However,

How a Seed List Can Be Used to Optimize Keyword Research

Part of the marketing game in today’s world is the usage and research of keywords for SEO purposes. Marketing is about visibility and presence,

Online Communication and Emotional Intelligence for Marketers

When you’re interacting with potential clients and customers on a daily basis, it’s easy to feel like you don’t know what to say. Sometimes

How to Create More Engaging, Shareable Content

  One of the biggest hurdles one must overcome when creating content is making it shareable. Sure, you know the kind of content you

How to Prevent Your Site from Getting Hacked in 2018

Every year we make great advances in technology, and every year people with bad intentions use those advances to further their own dastardly deeds.

Beyond Blog Lead Generation: 3 Surefire Steps to Converting Your Visitors

The landscape of business blogs has changed over the years. The advent of inbound content marketing saw a shift in philosophy for many businesses.

The Importance of Visual Appeal for Your Website’s Traffic and Conversion

The phrase “don’t judge a book by its cover” is a lousy marketing scheme. Visual appeal is just as (if not more) important than
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