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In a way, your company’s website is the face of your business.
With so many interactions happening online these days, you want your website to make a great first impression on current and future customers and supporters.
If executed correctly, a well-constructed site could be the difference between customers returning to your site rather than landing on your site only to bounce away immediately.
How do you go about finding the appropriate web design for your business?
What factors should you consider when picking out a website template?
How can your business have a modern website design that attracts a younger audience?
Let’s take a look at some of the more relevant answers to these questions so your business can thrive in the modern age.
The Importance of Great Design
Great website design is extremely important to the success of your business. It’s even possible that you could attract new customers solely on the basis of how great your website looks.
Perhaps above all, you want your website to be user-friendly. If potential customers have a hard time navigating your website, they’re going to be immediately turned off and possibly consider taking their business elsewhere.
There’s no reason someone should have to search and search to find something simple like contact information. Website functionality is a crucial aspect of maintaining a strong online presence.
Your website should also be aesthetically pleasing and up to date. There’s nothing worse than an out-of-date website that provides incorrect information, or a site that looks like it was constructed decades ago.
Once you’ve designed your website, make sure you dedicate time to keeping it in tip-top shape and looking great.
If time is of the essence, you can create a successful blog quickly. You can then build off that base to create your larger website as time goes on.
Your website is your chance to show off the values of your business and display a high level of professionalism and skill.
It’s also potentially the first interaction that new faces will have with your business, so it’s important to put your best foot forward.
Choosing the right website design for your business can be a challenging and time-consuming process.
Website templates are valuable tools for getting started with your business’ web presence, but even in that category there are many options.
Some companies choose to go with a quick, easy, and cheap platform like Blogger or WordPress. This is a great option for companies on a budget that need to get their website up and running quickly.
Custom HTML website designs and templates are often more appealing to businesses that have a bit more to work.
This is because WordPress sites are often difficult to customize without professional help. They may also be more susceptible to hacking, and often suffer from slow load times.
HTML templates are considered a step up from a WordPress or comparable template.
HTML templates give you more options than a WordPress, site without the high price tag of a fully customizable website build.
Consider your budget carefully to determine which option is the most achievable for your business at this time.
A custom website design can provide a top-of-the-line online experience. With a customer website, you can choose every part of your design.
This includes how your customers will interact with your site, adapting to a changing market, prioritizing security, and more.
However, this fully customizable option usually comes with a pretty high price tag.
You should assess your budget and decide how much you can spend on a website for your business.
Whether you choose a WordPress site or a custom website, you’ll be doing your business a favor by curating a positive web presence to represent your services.
Best Website Design: Go Mobile-Friendly
With the recent boom of mobile devices, website owners have had to adapt and make sure that mobile users can still access their sites in easy and accessible ways. However, that’s not always the case.
You’ve most likely experienced a less-than-ideal mobile experience while visiting a website, and it’s a pain. Perhaps the fonts are tiny, buttons don’t work, and you can’t see half the site unless you scroll and search all over the place.
Responsive web design fixes issues related to mobile viewing to improve user experience (UX). Because of this, most new websites today take advantage of responsive web design.
Responsive web design ensures that your website will look great no matter what type of device it is accessed on.
Since mobile devices may be the first (or only) way a customer interacts with your site, it’s extremely important to make sure that they have a smooth UX.
What’s better for users and customers is also better for your business. The better experience someone has on your site, the more likely they are to return in the future.
They might potentially recommend visiting it to other people as well.
Websites that are mobile-friendly are more likely to attract young people and their buying power. Mobile versatility should be a priority for any modern website builder.
Although you’ll want to have a secure site no matter what, you’ll especially want to make it a point to have a secure site if you plan on doing business online.
Between security breaches and credit card information leaks, hackers have shown they are more than capable of infiltrating the online retail industry.
As consumers continue to take their buying experience online, they need to have trust in the security of the retailer. The retailer needs to maintain and update security protocols.
This includes everything from how information is stored to how employees are trained. The ultimate goal is to stop hackers from stealing information on customers.
The Importance of HTTPS
The next time you are on an online retailer’s site, look at the URL. Does it start with HTTP or HTTPS? As you might guess, the “s” stands for “secured.”
It is extremely important for a retailer to have an “HTTPS” site. Otherwise, it is far easier for a hacker to compromise the site’s security.
Online shoppers looking to have a secure connection may check for a small lock symbol next to the URL. If the lock is there, the transaction itself is secure.
The best-case scenario for a retail website is having both HTTPS and the lock symbol.
The lock symbol can appear without the site using HTTPS, but it’s much safer on an HTTPS site.
As an e-commerce site, you’ll want to extend that level of comfort to your consumers by making their data (i.e. name, credit card information, address, etc.) as safe as possible.
This may not only encourage confidence within potential customers, but it could ultimately turn them into repeat visitors.
Even if the focus of your site isn’t e-commerce driven, you should adopt HTTPS in order to help demonstrate that the information is trustworthy, authentic, and up-to-date on current best security practices.
A company’s website is extremely importance for the visibility and success of their business.
By prioritizing great design, choosing a website design model that suits your business, and making sure your site is mobile-friendly, you’ll be on your way to having a successful and thriving website to support your business.
Devin Morrissey lives in Daly City, CA, where he writes about small business and SEO. When his laptop updates or his Wi-Fi is down, Devin modifies his friends’ cars and hunts for vinyl records.