Journalistic Integrity in the Age of Fake News
Quality journalism relies on integrity-driven ethics and standards that protect people from the harmful spread of fake news and misinformation. With the rise of digital media, journalists have an …
Category: Content Writing
The Most Common SME Challenges and Smart Solutions to Fix Them
January 22, 2021
Blogging Tips, Content Marketing, Content Writing, Email Marketing, Lead Generation, Social Media Marketing
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“Small and medium-sized companies do not know what they have to offer and we all must change this. They must react just as strenuously like larger companies.”- Lawrence Eagleburger, …
Why Content is Your Big Ace in the Hole for Growth
Content marketing has never been more relevant than in 2020 and beyond. The attention economy has gotten tighter as people become more selective with the kind of content they …
The Most Popular Types of Interactive Content in Digital Marketing and Their Benefits
What Is Interactive Content Interactive content is slowly but surely becoming one of the main ways for growing consumer interest and attracting more loyal customers. In contrast to video …
Can I Turn My Blog Into an eBook? Common Tips and Approaches
The world is constantly changing as a whole, advancing to newer heights and making new strides towards a world of leisure and prosperity. 2020 has been nothing short of …
Here’s Why Copywriting is a Vital Part of Your Content Strategy
Most entrepreneurs are usually technical people and don’t necessarily possess marketing prowess. As a result, their product ends up underselling despite ticking all the right boxes in terms of …
Your Guide to BOFU: How to Create Winning Bottom Funnel Content
Your Guide to BOFU: How to Create Winning Bottom Funnel Content If there’s one thing every good marketer knows about, it’s the buyer’s journey. The path towards purchase is …
Why Emotional Appeal is Key to Choosing Relevant Blog Topics
What’s the difference between content that sells and content that converts? The answer is emotions. We’ve all read blog posts that do well to inform and argue, but they …
8 Content Optimization Techniques to Boost Website Engagement
Digital marketers know how much user engagement impacts ranking in the SERPs (Search Engine Results Pages). The main goal of search engines is to offer users the top answers …
4 Creative Tips for Dramatically Improving Blog Sales Starting Today
Over 500 million sites online at this moment are considered blogs. That word means different things to different people, because blogs have undergone quite the transformation over the last …
Why You Need to Perform a Site Content Audit Periodically
May 29, 2019
Analytics, Blogging Tips, Content Marketing, Content Writing, On Page SEO, SEO
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Every day, your company seems to churn out more content. Time, energy and planning go into creating a single blog post, but once it’s been released to the public, …
10 Blog Posts to Help You Beat Writer’s Block and Build Your Audience
Every blogger will face the dreaded blank page at some point. You stare at that blinking cursor, fingers ready, but the words are just not coming. It may not …
Niche Audiences: Content Marketing Strategies for Hard to Reach Audiences
Content is considered king in the marketing world because of its effectiveness and its ability to drive engagement in audiences. Unlike promotions, custom offers and other pitches, content delivers …
The Benefits of Writing for a Niche Audience – and How it’s Done
In an era where everyone and their mother has something to say, creating an appealing blog can be difficult. The white noise that is the blogosphere can be incredibly …
Your WordPress Copyright Content Has Been Stolen. What Can You Do About It?
Every piece of copyright content represents an investment of time and effort. Creating content is hard work, and the most rewarding and valuable content consumes an enormous amount of …