In 2023, it’s established that content is king. Whether a web user is looking for a product/service, trying to solve an everyday problem, or exploring a topic in detail, they turn to online content for help.
There are currently over 600 million blogs on the internet. Content is being consumed at an unprecedented rate. As a modern business based in Sydney or Canberra, make sure you jump on the content bandwagon and pave the way for higher SERP rankings, greater traffic, better online visibility, and impressive revenue growth.
In this blog, we’ll address the elephant in the content room, “What’s more important: content quality or quantity?” Why does this question even matter? And how can this insight help you yield better results? Keep reading.
1. Content Quality
If you’re equipping your website with content, you should have one clear goal in mind: performing well on Google SERPs. The better your performance, the greater your traffic. And the greater your traffic, the sweeter your conversions.
Think of this like the domino effect. Once you tip the first card off (SERP rankings), the rest of the cards will start falling into place.
Content quality helps you rank higher on Google SERPs. And this isn’t just a vague assumption; Google has confirmed time and again that quality is a major ranking factor. If you provide value to your readers, Google will crawl, index, and rank your site faster.
It goes without saying that quality is the most important facet you should focus on. How can you check this box off the list?
For starters, make sure your content satisfies Google’s E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) requirement. Instead of handing over critical content writing tasks to just about anyone, find experienced professionals who write authoritative and trustworthy content with industry expertise.
Your content should satisfy user intent. By the time they’re done reading your content, web users should have clear answers to their questions. High-quality content is also written immaculately. Everything from the grammar to the syntax to the punctuation to the vocabulary should be top-notch.
Use high-quality internal and external links, break your content down into small paragraphs, supplement it with engaging media (images, videos, infographics, etc.), optimise the title tags and meta description, and use high-ranking keywords.
Keep your audience in mind throughout. If you’re writing legal content for a law firm, your tone must be professional and formal. However, if you’re writing content for a clothing store for teenage girls, your language must be fun, trendy, quirky, and “cool”.
Keep these subtleties in mind to produce power-packed content that resonates with your audience. High-quality content will help you speedily climb SERPs and increase your online visibility.
2. Content Quantity
Content quantity matters; there’s no denying it. However, it only becomes significant once you’ve taken care of content quality. If you publish dozens of blogs each month but fail to keep quality intact, you’ll do more harm than good.
Yes, Google wants businesses to supply ample relevant, engaging, and fresh content to readers. However, the content must be high in quality. If you’re planning to release lots of low-quality blogs, think again.
We recommend prioritising quality and slowly introducing quantity to the grid. Once you’re confident that you can publish a handful of blogs and articles without compromising on quality, it’s all systems go.
The more content you produce, the better. Content freshness is a key ranking factor. When relevant content is created frequently, Google displays it among the top search results. Checking both “quality” and “quantity” off the list will help you get the most bang for your content buck.
3. Quality vs. Quantity: The Ultimate Showdown
The content quality vs. quantity debate is quite strange to us. Quality takes precedence over quantity; it’s a no-brainer. Unfortunately, many brands haven’t quite fully grasped this yet. They believe that churning out one blog after the other will benefit their business the most.
This is a common misconception that Google has addressed multiple times. Only focus on quantity once you’re producing high-quality content.
Your content strategy should increase your site’s domain authority (DA) over time. The DA score determines how credible, authoritative, trustworthy, and reliable a website is. If your DA score is still low after months of rolling out a content marketing campaign, you’re on the wrong track.
Consult content marketing experts who can rework your strategy and help you enjoy great results.
Recommended Read: 3 Ranking Factors That Will Be a Turning Point for Your Business in 2023