Google Helpful Content Update: Everything You Need to Know in 2023

google helpful content update

Have you heard about Google’s new algorithm update this year that has shaken the SEO world? Google has recently changed how it analyzes, ranks, and rewards websites that produce quality content. If you’re one of the many content experts and netizens around the globe who want to learn more about the update, this detailed guide is for you.

In this article, we’ll explain how the Google Helpful Content Update will impact your SEO efforts.

So, without further ado, let’s dive in!

What Is The New Google Helpful Content Update All About?

The new update is designed to reward high-quality content-producing websites for their audience. The 2023 update focuses on gaining search traffic, targeting the users’ search intent. All businesses and companies aim to rank high on Search Engine Ranking Pages.

While this is a good strategy for SEO with specific keywords in mind, it often lacks natural flow and human touch. It’s more focused on how much the keyword is repeating in the text because that’s what the keyword user is searching with. So, posting a higher-ranking piece is more important than sharing valuable information with the users.

SEO content writers must now focus on quality and how much value it offers to a reader. They must write it in a way that makes it easier for the reader to understand and digest the information.

Moreover, they must insert the keywords organically rather than forcing them into the text and creating awkward phrasing. That way, the user finds informative and high-quality content that solves their problem.

Can you recall how many times you opened a search result and were disappointed by what you found? It happens all the time because of keyword stuffing in low-quality content. Therefore, Google is now changing the rules of the game. If you now want to rank higher, you must focus on producing high-quality content and using keywords organically.


social media analytics for a content marketing campaign

How To Change Your SEO And Content Generation Game Plan?

If you want your content to rank higher, you should change your SEO and content writing strategy. Here’s how you can do that:

Your Writing Should Have A Purpose

Every blog or website should have a purpose. If you’re writing just for the sake of it on multiple topics or industries without a theme, it’ll just confuse the reader about your value proposition and any business you’re trying to promote.

For example, a baking business will write blogs on baking tips and easy recipes and help readers how to be better bakers. Whereas a travel blog will share information about famous places and traveling trips and tricks. Also, a clear direction and theme will help you focus, give your content purpose, and help you create high-quality content for your audience.


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Write As An Authority On The Subject

While creating high-quality content, you must have first-hand expertise and act as an authority on the subject. Don’t just read and regurgitate information and facts from another website or informational source. Share your own unique perspective and opinions from insights and experiences instead.

Also, try to be honest because if you’re faking it to make it, your readers will pick up on it. However, if you’re not an expert, that’s okay! You can still produce and write quality content if you thoroughly research the subject and share what you learned. This way, you still provide valuable information with organic keywords to solve a user’s problems.

Therefore, don’t try to be an expert in a subject you’re not, don’t make claims without backing them up, and don’t try to outsmart the readers. They’re more likely to see right through your efforts and so will Google.


a person reading charts and data on a laptop screen

Google’s Helpful Content Update: Keep Your Audience In Mind

Know your audience before jotting down notes, brainstorming, and producing content. Ask yourself? Who are you writing for? What do they want or need from you? What kind of problems do they have? Your content should answer most, if not all, of these questions.

Your content should be able to help your target audience in some way. If it doesn’t then it’ll not get a better ranking on Google’s SERP. Therefore, here’s how you can make content more relevant for your target audience and users:

Relevant Keywords

Your content should contain the relevant keyword to the information you want to share. For example, you have a lip balm business, and your product can help manage dry and chapped lips. Your potential audience may search for organic lip balms, vegan lip balms, unscented lip balms, how to heal chapped and dry lips, and other keywords.

So, try to incorporate these keywords in the headings or body of the text. It’ll help make their search intent results and your information more relevant.

Relevant Query

The content query is another important aspect of content development. The new update now uses anonymized and aggregated data interaction to analyze if the search results on Google are relevant to the query in the search box.

For example, when you put the word “cats” in the search bar, you don’t want to see a page that has mentioned cats a hundred times. The algorithm now assesses if a page contains other relevant information about cats, like their breeds, feed, and raising guides.

Once you have the audience and strategy figured out, you can begin creating high-quality content.


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Hire Expert Content Writing Services

If you’re looking for quality seo content writing that will comply with the Google helpful content update, Search Berg has got you covered! Visit their website today and hire expert SEO content writers to generate high-quality content to increase reach and revenue for your business.

Get in touch with them today to learn more about their SEO content writing services.

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