8 Content Optimization Techniques to Boost Website Engagement

content optimization techniques

Digital marketers know how much user engagement impacts ranking in the SERPs (Search Engine Results Pages).

The main goal of search engines is to offer users the top answers for what they’re searching for. Content, which doesn’t offer the right answers, gets replaced in the SERPs.

User engagement comprises any way in which a user takes action on your site as opposed to passively browsing or leaving your site. And without users landing on your site and taking some form of action, your content will drop in ranking.

These actionable content optimization techniques suggested by Noria, an SEO firm in Brisbane, will guide you to achieve high engagement rates on your website.

Improve Titles and Descriptions

Your titles should be no longer than 65 characters. You could write the best headlines, but if you exceed this limit, they’ll be cut off. Focus on creating click-worthy titles. Because users scan the first 2 words of a headline, use keywords at the beginning.

Make sure that your title clicks-through to relevant and compelling content. Users must know what to expect in less than 65 characters. Make your titles emotional and they’ll go viral.

Use keywords at the beginning of your meta-descriptions. Answer the questions “Who?,” “What?” “Where?” “Why?” “When?” and “How?” when you write your descriptions. Keep the descriptions unique to the page and under 160 characters.

Header Tags

Use header tags to break up your site’s content. Headings improve your site’s user experience. They structure the content and users can read it or scan it easier.

Also, headers make your content more attractive. Every header must convey an idea about the information provided by the next paragraph.

Use H1 tags to introduce the subject your content is about. Use H2 to describe the main topics, which you’ll detail in the next section. Headers H3 to H6 are sub-headings for each section.

Use relevant keywords in your headers in a natural way. Design your headers for users and optimize for search engines, without decreasing the user experience.

Top-Quality Content

Offer visitors a reason to return to your site. Produce high quality, relevant, and up-to-date content. Improve your site’s swell-time by creating fresh, newsworthy, and exciting content. Sites, which offer informative and useful content enjoy long dwell times.

According to ZDNet, Google Chrome covers half of the Internet browser market share. When users save your site using Google Chrome.

Your user engagement will increase and your site will rank higher in the SERPs. Offer top-quality and compelling content to improve the chances of your site being saved by visitors.


Infographics explain complicated topics and make your content come alive. Directions with illustrations and text achieve higher engagement rates.

Infographics are shared and liked on social platforms 3 times more than other content, according to Quicksprout. Great content and great design make infographics powerful. Create engaging content to improve the performance of your infographics.

Produce around 2,000 words of top-quality content coupled to your infographic. Google doesn’t index text included in infographics.

So, write long-form posts to achieve increased ranking. To improve your infographics appeal, make the visualizations and data move within the graphic.

Internal Links

Use internal links to increase the performance of pages. Internal links help the authority flow around your site. Also, internal anchor words impact Google rankings.

Through anchor text, internal links offer extra context for Google. Make sure that you have a relevant internal linking structure.

Identify underperforming pages and the relevant places from where you’ll add internal links to your target page. To find the best places to add internal links to your target page, use Google search.

You’ll identify pages on your website, which mention that phrase in the copy. You’ll discover contextual internal linking opportunities.

Content Optimization Techniques: Featured Snippets

Featured snippets come in a variety of shapes and sizes. To appear in featured snippets, your content must answer users’ queries in the right format. Snippets can be lists, images, charts, text, knowledge graphs, or tables.

Earning a Featured Snippet will increase your site’s visibility, engagement rates, and trustworthiness. Create concise and clear content to Improve the chances of appearing in Featured Snippets. Keep your content under 50 words and use a relevant format.

Shareable Content

Shareable content increases your site’s engagement rates and ranking in the SERPs. Use short URLs in your posts. They attract more clicks, which mean a higher ranking. Include a share button on your pages. Use floating sidebars to make your page more appealing.

Social icons increase the number of likes and shares that your posts will receive. Despite that Google doesn’t use social media to determine ranking, shares and likes increase users’ engagement rates.

Optimize for Mobile

According to Search Engine Land, about 60% of queries come from mobile devices. Mobile searches have surpassed laptops and computers. And Google ranks websites accordingly.

To remain relevant and improve your site’s user engagement level, make sure that your site is responsive. Mobile-friendly content and graphics will improve your site’s ranking and user experience.


Your website is the foundation of your online business. Use the best on-page SEO content optimization tactics to improve ranking and engagement rates. Increase your website engagement levels by improving your content’s titles and meta-descriptions. 

Create concise and relevant titles for your posts and compelling meta-descriptions. Use header tags to break up your content and increase readability. Top-quality and long-form content coupled with infographics will attract and engage users. 

Strengthen your site’s authority level using a good internal linking structure. And earn Featured Snippets with clear, concise and relevant content.

On-page SEO content optimization also involves creating shareable and mobile-friendly content. By employing the best content optimizations techniques, you’ll create top-quality and engaging posts. 

Moreover, the use of SEO services provided by SEO experts will help you boost your site’s user engagement rates.

Web content optimization techniques change depending on Google’s algorithm updates. A professional SEO agency will help you rank higher in the SERPs and achieve huge engagement rates.

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