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Facebook Metrics Tools – 4 of the Best for Your Business
Facebook is one of the most popular social media platforms on the planet, with more than 2.8 billion monthly active users worldwide. While the platform is great for catching up with friends and family and watching videos, Facebook is also a godsend to many businesses around the globe.
The vast potential for reach through Facebook marketing means that even small businesses can gain enormous coverage for a relatively small investment. However, reaching out to so many people can create a lot of headaches, one reason being that there’s a vast amount of information to process.
You can overcome these frustrations with software that can condense all the information into easy-to-digest metrics that give marketers the information they need at a glance.
The good news is that such Facebook metrics tools already exist, so let’s take a look at four of the best.
Facebook Business Suite Insights Gives You Detailed Page Analytics
Perhaps the most obvious solution is Facebook’s own insights tool – the aptly named Facebook Insights.
Facebook Insights is easy to use. The interface is simple and intuitive, and it presents information on your business page and Facebook audience in a way that tells you what you need to know at a glance.
Facebook Insights lets you look at key metrics concerning three groups of people:
- Those who follow your page or event.
- A custom audience created from criteria that you set.
- Facebook users in general.
The tool also lets you filter your results from a range of criteria:
- Pages that receive the most likes.
- How often your target audience logs in.
- Which devices your target audience use to log in.
- Demographics such as age, education, gender, household size, job role, and lifestyle.
- Where your target audience is located.
- Which languages your target audience speaks.
- Previous purchasing behavior.
Such information can help Facebook marketers to hone their campaigns for maximum effect. They can ensure that their content resonates with their followers and encourages conversions. What’s more is that Facebook Insights is completely free to use.
Remember that creating successful content requires more than just checking for grammatical errors and then posting it. The content also needs to be relevant and interesting to your audience — so it pays to know your audience.
Tools like Facebook insights will help you understand which content is more likely to have an impact.
Unbox Social Improves Your Social Media Management
Unbox Social is a tool that provides metrics on various social networks, including on Facebook. The platform delves deep into various metrics, giving the user the information they need to make impactful decisions.
For example, Unbox Social will let you know how people are reacting to your blog content.
This includes page performance metrics like the number of people who “liked” your content, page views, comments, and how many people shared your Facebook post. This insight into post engagement helps you see which are your top posts and learn what works best with your target audience.
Unbox Social also provides other useful information such as age, location, gender, and keywords that your audience is using. Sentiment analysis tools let you know how your audience feels about certain topics.
The platform also offers features that allow users to spy on their competition. This includes details regarding the content your competitors are posting and perhaps more importantly the reaction they received.
Unbox Social allows you to get historical data regarding your competitors’ social media presence, along with other information that is helping to drive their social media strategy. There’s also a brand score, which tells you how you are matching up to other companies in your industry. End-to-end funnel analytics are also available.
Subscriptions to Unbox Social start from $29/month. This subscription allows one user, four social profiles, four reports, and four competitive groups. Other plans start from $29/month to $129/month, each of which allows more users and reduces limits on other features.
Facebook Metrics Tools: Quintly Provides Robust Data Tailored for Larger Organizations
Quintly is a platform aimed more toward medium-to-large companies rather than small businesses and startups, although its features can be helpful to anyone.
It accesses Facebook Insights and analyzes the data to help reveal trends and other patterns that you might otherwise miss. The platform also provides data on paid Facebook ads, helping you to enhance your paid marketing strategy for greater impact.
The tool also provides data on metrics such as:
- How users interact with content on your Facebook page.
- Demographics such as age, gender, and location.
- Close monitoring of your content to help you plan your future content strategy.
Quintly offers dynamic customization, giving you the information you need to know, with a display that condenses vast amounts of data into easy-to-digest charts and graphs.
Such tools can also help you make decisions on other aspects of your funnel, such as a follow-up email campaign or prospect nurturing.
Quintly’s paid plans start from $300/month, reflecting that it’s made with larger organizations in mind. You will need to contact Quintly for the costs of more advanced packages, although there is a free trial with every plan.
Socialbakers Helps You Keep Your Ear to the Ground
Socialbakers is a popular social media metrics tool that is packed full of features. These include details on how Facebook users interact with your content, such as how many likes each piece of content receives and how many comments are left.
The platform also:
- Gives you insights into your audience.
- Recommends influencers.
- Provides social media analytics regarding your paid and organic campaigns.
Socialbakers’s powerful social listening tools help you monitor online chat. Other tools will help you with your content strategy while listening and intelligence tools help to reveal trends. Socialbakers also helps you see what your competitors are doing and how your social media marketing strategies compare with those of your competitors.
Marketers who run several social media accounts will have access to all the analytical data they need in a single, easy-to-use hub with intuitive and useful reports that help boost their ROI.
Publishing features improve your marketing effort by making it easier to post the right content at the right time across several platforms.
Socialbakers paid plans start at $200/month, which lets you work with 10 social media profiles, and $400/month for 20 social media profiles. A trial is also available so you can take the software for a test run before you buy a plan.
Choose the Best Facebook Metrics Tool for You
These are just a small sample of the best Facebook analytics tools available today. Each has its own pros and cons, and which one that works best for you depends on your needs, budget, and other criteria.
If you’re a small company or an individual trying to improve a personal account, platforms with limited features could be just what you need. On the other hand, larger organizations are likely to need platforms with more bells and whistles, and the ability to monitor other platforms in addition to Facebook.
Regardless of what you choose, remember that metrics tools can help you make decisions that will make your Facebook strategy a success. A successful social media strategy can give a considerable boost to your sales and revenue, making a Facebook metrics tool a worthy investment.
When shopping, be sure to look into which features each platform has and ask yourself how they will be beneficial to you. Also look into what limitations each platform has and consider how such limitations might impact your Facebook performance.
It’s also a good idea to see what trials or demos are on offer, so you get hands-on experience using a platform before committing to anything.