Digital Marketing Trends

Digital Marketing Trends & Predictions For 2015

Digital Marketing Trends

Digital Marketing Trends

In the advent of the Internet, digital marketing has evolved as an important medium for establishing brand identities over the years. The algorithms of search engines keep on changing and so do internet marketing trends.

These marketing trends are largely determined by changing technology and audience behavior. This write-up apprises the readers about the main Digital Marketing Trends & Predictions for 2015. Continue reading to get useful insights; from content to technology, this write-up discusses everything

Upswing in Content Marketing

Businesses are expected to allocate more of their budget to content marketing in 2015. The focus will be on high quality and relevant content. A lot of attention will be paid to customer experience and the content written will tend to be more empathetic and relevant.

Rather than focusing on simply selling products and services, more informative content will be generated. As per a recent study, it has been predicted that businesses with blogs will gain 67% more leads as compared to those without blogs.

Offline & Online Marketing Experience To Converge

It is believed that marketers will strive to lessen the gap between the online and offline experience in 2015. Many new technologies, e.g., micro-location technologies, are already contributing to facilitate this and many others are in the pipeline.

Apple’s iBeacon is an excellent example of a micro-location technology that has completely revolutionized the market.

More Focus on Marketing Analytics

Marketers use various analytical tools to track their customers’ interaction with products and services. In 2015, more and more attention will be paid to marketing analytics; companies are expected to increase their spending on marketing analytics by as much as 60%.

Marketing automation technologies will also be used more often. Companies will focus their efforts on collecting as much relevant marketing data as possible. To comprehend the large amount of data generated by consumers, companies will increasingly make use of specialized software, which will make the entire process faster and easier.

Lengthy, Higher Quality Content Will Be Back In Favor

In the past few years, marketers had started preferring short write-ups over long articles. But marketers have realized that longer length blog posts, with all their needed information, bring traffic too and in 2015, longer form copy will be used for marketing.

Published content will also be more engaging and unique, with an emphasis on better grammar, spelling, and readability. This has emerged as marketers have come to realize how important it is in Google’s eyes to create a better user experience for the reader.  Naturally, marketers will be able to get better search engine rankings results by making this a consistent habit.

Visual Story Telling will become the Preferred Medium

Marketers will prefer to use more appealing visual content, such as videos, icons, doodles, banners, images, etc., to make their web pages stand out from the rest of the crowd.

Visual storytelling will become an important medium for communicating messages about their brands and to inspire emotions. “Explainer Videos” or videos that explain how a particular service or product works, are slated to achieve more popularity in times to come.

More Money to Be Spent on Online Ads

Internet Marketing Services will see an upward trend as more and more people are turning to the internet to search for information and entertainment.

With people getting progressively more hooked on the internet, marketers in 2015 will spend more time creating effective online ads to target specific groups.

More Emphasis on Segmenting and Targeting Consumers

Marketers access information available on various social networking sites and consumers are reached with the aid of targeted advertising.

Marketers usually segregate consumers into different groups according to their various traits, such as psychographics, firmographics, demographics, etc., for this purpose. This trend will continue in 2015 too.

A Rise in Mobile Internet Marketing

Mobile devices, ranging from smartphones to tablets, have become an inseparable part of our lives and Marketers are now realizing the value of mobile ads.

In 2015, mobile internet marketing is expected to grow more than desktop/laptop internet marketing. Marketers will be spending more time attracting their audience via mobile ads. As per recent statistics, mobile ads will rise by a staggering 48% in 2015.


Above are some of the hottest digital marketing trends that have been predicted by industry experts for the year 2015. It has been assimilated that marketers in 2015 will tend to renounce various conventional marketing tactics.

Beyond anything else, these trends highlight the fact that online marketing strategies have become unavoidable for businesses that hope to stay competitive in this digital age.

About the Author - Evi Smith loves to do blogging on social media and internet marketing topics. She is always exploring new ideas and tricks about internet marketing. Her favorite blog is

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Digital Marketing Trends

Digital Marketing Trends






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Affiliate Marketing Misconceptions

Affiliate Marketing Misconceptions That You Need To Know About

Affiliate Marketing Misconceptions

Affiliate Marketing Misconceptions

We all keep reading about different forms of marketing these days, and the internet has become an inseparable part of all discussions related to it. Owing to the internet’s utter dominance, we now have entirely different forms of marketing, namely online marketing, pay per click marketing and affiliate marketing, amongst others. Here we talk about affiliate marketing, which happens to be the least-talked-of-all- forms of internet marketing.

Digital marketing has various branches, and affiliate marketing is one of them.  There are a number of marketers who have little or no idea about this highly dynamic field, and a lack of awareness almost always leads to some misconceptions arising from time to time.

Therefore, it doesn’t come as surprise that there are a number of myths surrounding affiliate marketing, which can cause businesses to let go of a tremendous business opportunity. It goes without saying that if you have a better understanding of some of these myths it will help you to make correct decisions for the better future of your business.

Whether you are heading the marketing strategy of your 50 employee strong organization, or a Fortune 100 company that has a headcount of more than 10,000, having a solid affiliate program will help you open up a previously unrealized revenue stream without much hassle.

Here are some myths that you need to stay clear of while setting up your affiliate marketing strategy:

It’s Effortless and Quick to Manage Affiliate Campaigns

Some marketers start their marketing campaign on the wrong foot by taking affiliate marketing lightly and expecting too much too early. On the contrary, there’s a lot of hard work involved in planning a successful affiliate marketing program.

The tough competition will always keep you on your heels, forcing you to come up with innovative strategies. Besides, the money is not just going to start pouring in right away. While you may presume that all you need to do is set up a website and chose your affiliate partners, the reality is a bit harsher.

Thus, perseverance is the key. The right steps that you should take include:

  • Involving the right partners
  • Updating content regularly to keep things fresh
  • Seeking better and mutually benefitting partnerships

It’s a Marketing Strategy of the Past

Ever since Google became serious about upgrading its algorithm regularly, link building became a bit outdated and that might prompt marketers to think about affiliate marketing as an outdated strategy.

However, if you try and learn the tricks of the trade, there are many new ways in which you can use SEO and build your brand.

You have to be Omnipresent to be Successful

A recent study by Three Ladders Marketing showed that most website traffic for affiliates is driven 79% by SEO and 60% by social media. So by just focusing on those two traffic strategies, you’ll be doing great without having to spread yourself too thin.

Furthermore, the easiest way to succeed in affiliate marketing is to give quality a higher preference than quantity. You will readily find a number of smaller websites that are willing to promote your product.

So focus on finding a smaller group of partners that will deliver conversions. Of course, the deliverables will be dependent on your partners, big or small, driving results.

As studies have shown repeatedly, success in affiliate marketing never comes easy. Yet, when you build relationships, focus on your niche, focus on a few important affiliates and create a productive system that is mutually beneficial for both the advertiser and the affiliate, you can generate profit and conversions for your small business.

You need to be working in a Popular Niche to Succeed in Affiliate Marketing

It’s true that popular niches work better with affiliate marketing. However, that won’t dim your chances of achieving success.

If you have good marketing experts on board, who stick to the goals and the mission statement of your company, and have the ability to find affiliates who understand the relevance of working in a market where you are comfortable, then your niche won’t need to be all that popular.

To make sure that you and your team are up to par with your skillset, there are online certification courses for affiliate marketing. If you and your affiliate team go through these courses meticulously, it will help you all to grow in this field.

What Else You Need to Watch Out For

When it comes to affiliate marketing, there are some cautionary red flags that you need to be aware of when recruiting affiliates to promote your product or service.

For your reference, there is a post by Forbes contributor Jabel LeBret, titled Affiliate Theft Could be Costing You Millions, which details how some unscrupulous affiliate marketers are costing brands and businesses millions of dollars every year.


Unfortunately, there is a multitude of business owners, spanning all industries, that are prone to at least one or two of the most common affiliate marketing misconceptions outlined above.

So I hope that your eyes have been opened up to the potential that affiliate marketing has for your bottom line by reading this article. Just make sure you take action as soon as possible and be on the lookout for affiliate theft when analyzing your campaign results.

Did this article change your mind about how you regard affiliate marketing?

Or did you just realize that you have been a victim of affiliate theft?

Let us know in the comments section underneath and happy campaigning! J

Tina Jindal writes professionally about various topics, like education, employment and real estate. She has written several articles for mainstream publications and has published on topics as diverse as Gardening, Cookery, Healthcare and Pregnancy. She is also an employment advisor who loves traveling and is mad about dogs.

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Affiliate Marketing Misconceptions

Affiliate Marketing Misconceptions




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Market on Mobile

Do You Market on Mobile? You’d Better Look at These Statistics

Mobile usage is increasing every day and is changing the way consumers make purchasing decisions. Unfortunately, many businesses haven’t taken advantage of this growing trend.

Businesses Are Missing Out

Research shows companies invest less than one percent of their marketing budget to market on mobile devices. Knowing that mobile phones now outnumber the number of people in the world, companies are missing out on a huge opportunity to reach more consumers!

There’s no doubt mobile is taking over the way we consume media and communicate. In 2012, mobile traffic increased by 70 percent; 51 percent of mobile traffic was video and 90 percent of all tweets were sent from a mobile device.

Changing the Way We Shop

Not only is mobile usage increasing daily, but it’s also changing the way people shop. Research shows four out of five consumers use a smartphone to shop. This shows how important it is for companies to market on mobile devices and create marketing strategies that will reach their targeted audience.

Consumers use their smartphones for a number of different reasons when shopping. Sixty-seven percent of smartphone users use their device to look up the location of a store and 51 percent use their device to research product information. People have also used their smartphone to look up competitor prices and read customer reviews.

Ways to Market on Mobile Devices

Businesses can take advantage of this opportunity by creating mobile social ads, launching mobile campaigns, and sending mobile coupons to customers. Businesses can also create mobile apps and websites to keep their customers engaged.

Sixty-seven percent of companies who have already taken advantage of mobile say they believe it is valuable for their customers to have their smartphones in their stores. As you can tell, mobile is becoming extremely beneficial, increasing customer engagement.

Mobile Marketing Statistics

If you’re still not convinced that your business will benefit from a mobile marketing strategy, check these shocking mobile statistics in the infographic below:

Market on Mobile

Market on Mobile

Image source: author-owned


As you can see, it has become increasingly more important to market on mobile than ever before. So the first thing you need to do is make sure your website is mobile device-optimized. At least get that done to start with.

Then you can go about your mobile marketing strategy, whether it be developing a mobile app for your brand, creating exclusive mobile promotions, providing discounts via mobile coupons or all of the above.

Were you surprised by these mobile marketing statistics?

Do you plan to market on mobile devices soon, or do you already have a mobile marketing plan in place?

Let us know in the comments section below. :-)

Site Speed Test

Why you’re Losing Money by Not Doing Site Speed Tests

Site Speed Test

Site Speed Test

If you own a website, you need to think about all the factors that make it better for your audience. Yes, not only do you want to provide information to your readers, but you want to provide true value and offer a great experience.

While true, many site owners will spend a lot of money on the graphics, which is great. However, it can cost you in other ways.

Yes, a slow site will hurt your SEO results, so you need to perform regular site speed tests to keep on top of your site’s performance.

Here are four ways website speed impacts your search ranking:

Google Directly Measures

First and foremost, right off the bat, Google measures your site speed. Simply put, if the site and pages load quickly, you are not going to have any issues with your SEO rankings in that regards.

On the other hand, if pages load slowly and people have trouble opening them, Google will notice and rank your pages accordingly.

While this may not seem fair, it’s one measurement that Google looks at, and you need to take the time to do a site speed test and ensure that it is up to par. That way, you can keep up with your competition.

Bounce Rate

Now, if you own a site, you probably know the term bounce rate. The idea is, if a person leaves your site after only visiting the initial page they landed on, this is called a bounce.

If it is high, Google will take notice as the leading search giant may think your site is spam or of low quality.

Now, you may be wondering why this is relevant to site speed. Well, simply put, if pages load slowly, frustrated users will leave in droves, and it will hurt the bounce rate drastically.

Wider Audience

If you have a wider audience, you are going to have more success and you will bring in more clients. Think about your visitors who come to your site on a smartphone or tablet.

Remember, with a wider audience, you will get better SEO rankings, since you will have a site that will load easily and quickly for users with slow connections and smartphones.

This is something to consider if you want to grow your site and find more clients.

Pages Indexed

Finally, if you know anything about websites and speed, you are going to want to make serious changes. Without a doubt, when you have pages indexed quickly, you are going to see your SEO rankings go up quickly. Not only that, you will rank highly for new keywords, especially long-tail keywords.

So, remember, if you want to do well and gain traction, you will want a fast site, as Google and the leading search engines will index your content quickly. In the end, this is often overlooked by many site owners who don’t understand how things truly work.

Your Hosting Company May Be the Culprit

A lot of the time, most of the problem lies with the company you have your web hosting with. So many Bloggers have no idea that their sites are loading at a snail’s pace-and it’s likely that their sites are experiencing severe down-time on a regular basis as well.


$1/ mo Hosting + Free domain! Stick it to the slow websites!

One web hosting company that stands out as caring about its customers is GoDaddy-and they are certainly concerned about page loading speed.

In the latter part of 2014, the executives at GoDaddy went all-out to crank up their web hosting performance and They appointed Dave Koopman, their principal engineer, to lead the performance team. They even commissioned “Cloud Spectator”, a cloud IaaS (Infrastructure as a Service) performance analysis agency, to get an unbiased perspective of their hosting from a third-party.

After going on this crusade to improve site performance, GoDaddy published the results of their efforts in an article that scrutinized GoDaddy’s hosting performance for the month of August 2014. You just don’t see this kind of transparency from most hosts out there.

What’s more is, GoDaddy often have killer specials that make it a no-brainer for site owners to abandon their current poor performance hosting providers.




This  relatively new hosting company stands out from its competitors because its outstanding features, like Cloudlinux Technology, integrated CDNs in all their plans, litespeed servers, Pure SSD caching and very affordable pricing.

ALL these components serve to dramatically enhance the speed and performance of their clients’ websites and you can read more about exactly how HostAwesome accomplishes this here.

Don’t worry-you’re not alone if you’re concerned that your slow-loading website may be costing you your hard-earned profits. Find out how the owner of this site solved this very problem by switching to HostAwesome after doing a site speed test that gave him quite a shock!


If you own and run a site, you will have an easier time ranking it well if you have fast loading pages that come up with zero errors. Since this is often overlooked, you are going to have an easier time passing up your competition who may not know this trick.

Furthermore, if you have a smart approach to site speed, you are going to do better with other methods as you are going to convert more users who are excited to use your site easily and quickly.

Well, did you do your site speed test? How fast is your site loading?

Are you in total shock? What are you going to do about it?

Let us know in the comments section below and please don’t forget to share this with your network so your business buddies and fellow bloggers can take advantage of this info. :-)

Of course, you can leave fixing your site-loading speed problems to the professionals. 360 Online Marketing is an internet marketing firm in Boulder, CO specializing in PPC advertising, SEO and web design. Visit their site here:

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Site Speed Test

Site Speed Test





Image courtesy of David Castillo Dominici at

Pinterest Search

How to Rank Better In Pinterest Search


Pinterest Search

Pinterest Search

Pinterest is changing, and for the better.

In the past, Pinterest had a pretty lackluster, unhelpful search function. Sure, it worked on a very basic level. If you put in a keyword, and that keyword happened to be used in the metadata or description, you would find what you were looking for.

But Pinterest has a unique format, which presents unique challenges to overcome. How can you properly utilize the Pinterest search feature when so much of what people will be looking for is reliant on the visual element, and not only the data itself provided with that picture?

What happens when the person doing the pinning doesn’t know how to properly optimize their pin? And what happens if the people you want to see your pins don’t know how to find what you have posted?

At the end of August, the site announced Smart Feed, a new way of presenting and organizing content on the user’s home page. But it didn’t just create a new way of showing off pins from people they had followed, or interests they have shown an appreciation for. It changed the whole algorithm on the site, and so the way people search.

Making Search More Visibly Friendly

Smart Feed has implemented three new elements for boosting pins in search results:

  1. The quality of the pin itself, which is partially determined by how often it is put up on pin boards.
  2. The quality of the pin source, as in the third party site it goes to. If the third party site is a suspected or known spam source, or just not very high by SEO standards, it could dock the placement of the pin on the Smart Feed.
  3. The quality of other pins related to the pin. If other content has been brought up from the source, and they are doing well, Pinterest takes it into account.

With these three things in mind, you can begin to optimize your own content so it is more likely to come up in Smart Feed.

Look At All Content, Not Just Some of It

Every post on your site should have been enhanced with Pinterest search in mind at the time of posting it. If not, you should go back and update it so that it is. The more pins you get from your blog as a source, the better all content will begin to perform there.

Use only high quality and unique images on posts. Make sure they all contain metadata that includes keywords and rich descriptions that will come up in a Pinterest search. Put a Pinterest button on every post, and make it easy for people to share it.

Share as Part of the Community

Just having an active account sharing your own content isn’t enough. Pinterest is a social network, and one that rewards regular use. You want to become a member of the community, sharing other people’s content, pinning things to your own boards not related to your site, and becoming connected with other high quality sources.

This will bring people to your boards, giving them a chance to see your content. Once they start pinning and engaging with that content, it will give you a boost on Pinterest’s radar. Which then goes right back to your content, and makes it more likely to be seen.

Take Advantage of Pinterest’s Description Field

Pinterest is chock full of opportunities to exploit their text fields for your gain. The best example of this is the description area, which can be used for a number of purposes that will draw even more attention to you and your content.

For example, something for sale can have an official price tag, and lead to a shopping cart. A recipe can have an area for ingredients and instructions. Audio files from Soundcloud can be played right in the pin, with an introduction to the content.

Hashtags can also be used, but be sparing with these. No one likes over saturated descriptions with too many tags or keywords, as both look spammy and take away from the professional feel of the pin. Plus, it could give your blog a reputation as a spam source, and all your content will be flagged.

Be High Quality, Always

This is definitely the biggest tip, and one you should follow no matter what. On Pinterest, you are dealing with a visual platform. It gets people’s attention faster than a headline does. Add in the fact that the entire network is based entirely on saving pins for later viewing, and you have a recipe for something amazing.

Make sure every pin is beautiful, visually stimulating, and eye grabbing. That is the #1 rule of Pinterest: to be extraordinary.

Do you have some tips to share on ranking better in Pinterest search? Have an interesting case study to share? Let us know in the comments!

Featured images:

By Jessy Troy

Jessy Troy is the social media enthusiast tweeting as @JessyTroy

How to Reduce Bounce Rate

How to Reduce Bounce Rates in 11 Easy Steps

How to Reduce Bounce Rate

How to Reduce Bounce Rate

If you own a website or sell a service, you know that traffic is your most important requirement. But traffic, when viewed as an independent entity, can be misleading. What matters is not the traffic itself, but the conversion it brings with it.

Even though the better way to improve your conversions is to get targeted traffic, there are some simple tweaks that you can do to your website so that your conversions go up by 20% or more. The following are 10 tested tweaks that will show you how to reduce bounce rates on your site.

1) Exit Pop-Ups

Using Exit pop-ups is a great way to retain visitors longer on your website. However, like every good thing, overusing exit pop-ups may give the opposite effect of what it is actually intended to do.

Have you ever visited a website that uses an exit pop-up on an exit pop-up, drilling you with one down-sell after another? Well… don’t do that.

2) Content That Makes People Think

Use conversational style when writing a blogpost. Ask many rhetorical questions that makes the user think to himself and wonder.

If you are writing for an Internet Marketing audience, you can ask them, “Have you made your first $100 online? If so, how much money and time did you spend on it?

Or perhaps you could pick their brain with, “Would you rather spend $10 and earn your first $100 online in 3 hours, or spend nothing and earn your first $100 in 7 months?”.

Also remember to use small paragraphs, bullet points and bold and underline styles wherever relevant.

3) Intelligent Use of Multimedia

Use pictures, infographics and videos to engage your visitors. You can easily embed videos from YouTube in your website.

One point to note here is that you want to keep your visitors on your website after they watch the video. So make sure you have the ‘display relevant videos’ option turned off before you copy the code for embedding the video in your website.

4) Link to Relevant Content

If you have a blogpost that is related to a certain topic elsewhere, link to it. Don’t shy away from linking to other websites as well. Leave a message to the webmaster of the website you are linking to.

In this way, you can provide value to your readers and build relationships with like-minded people. Provide value before you demand an action from your reader.

5) Engage Your Audience

Use polls, discuss a controversial topic that no one is talking about, or hold contests. The more you engage your audience, the longer they will stay on your website and the less you will have to worry about how to reduce bounce rates later!

Holding contests and give-aways is a great way not only to attract your readers’ attention, but also to convert your readers into subscribers.

Ask them to perform a simple task and give them a reward for doing it. This way, your website will stand out from the rest. Thus, your readers will remember you and keep coming back to your website.

6) Daily Deals

If you own an online store, offering unadvertised discounts and daily deals can be a great way to grab the attention of your prospective customers.

You can create these discount coupons by submitting your discount codes in websites like RetailMeNot and Coupon codes. This will certainly keep them coming back for more!

7) Encourage Sharing

Encourage your readers to share your content. Use social share buttons and the “Tell-A-Friend” script to get more traffic to your website without spending a penny. The Tell-A-Friend script, when combined with a valuable download (probably a video or a mind map), can be an incredibly powerful tool to drive traffic.

To understand what the Tell-A-Friend script is, consider the below scenario:

  • You sell an eBook called ‘My Techniques to Make $100 Every Day as an Affiliate’.
  • When people purchase your eBook, they are taken to your download page.
  • On the download page, you use the Tell-A-Friend script to offer a bonus eBook, titled ’10 Free Secret Traffic Sources I Use’.
  • When any buyers try to download the eBook, they are prompted for an email address of a friend, and they won’t be able to download the bonus until they enter a friend’s email address.
  • When the buyer enters the email address, he downloads the bonus-and at the same time an email will be sent to his friend automatically on the buyer’s behalf. So, the friend gets an email from the buyer and not from you.

Since the email is sent from the buyer to his friend, he is sure to open it and check out the page you want him to. The Tell-A-Friend scripts let you customize everything from the bonus being offered upon entering the email address, to the email being sent to the friend.

There are both WordPress plugins and software available to accomplish this objective. WordPress plugins, however, don’t allow the ability to “lock the content”, so to speak-they only let you share the blogpost or webpage by clicking on tell-a-friend button.

A demo can be found at this website: … d-plugin/. Click on the ‘Tell-A-Friend’ button on the top-right to see a demo.

However, by using Tell-A-Friend software, you can lock your bonus content or giveaways, and they’ll only be released to your buyer AFTER he or she enters their friend’s email address. So if you really want to get your readers to share your content and generate a ton more traffic, you may want to get more information about this viral friend-generating software.

Not only is this an excellent way to drive more traffic to your site, but also it’s a great way to build social proof, as your readers will be in effect recommending you to their friends for your site’s quality content!

8) Ask for Opinions

Ask your readers to send an email to you explaining their biggest obstacles in reaching their goals. Those who respond will become your lifelong subscribers.

You can ask them to send you ideas for your next blogpost. In this way, you won’t have to come up with a topic for writing your next blogpost. Better still, you’ll be writing about subjects what your readers are interested in, thereby reducing your bounce rates and increasing your conversions.

9) Encourage Readers to Comment & the Commentluv Plugin

The value a blogpost offers can be shown by the number of comments it has. You can increase the number of comments on your blog and encourage two-way conversations by simply asking your readers to comment on your post.

And a great way to promote a community of commenters within your blog is by using the “Commentluv” plugin. Having this plugin installed on your blog will give your readers incentives to comment on your blog, that they won’t get from other blogs that don’t have the Commentluv plugin installed.

For instance, anyone who comments on a Commentluv-enabled blog will automatically receive a backlink to their last blogpost. This is a great attraction for Bloggers who are looking to get exposure for their blog posts, not to mention getting good backlinks and Page Rank juice!

So make sure to install the Commentluv plugin on your site and head on over to Right Blog Tips’ Commentluv-enabled Blogs List. Here, you’ll see where you need to be commenting to get all those backlinks and exposure for YOUR site too. J

10) Catchy Topic

A catchy topic is the most important thing when it comes to grabbing your readers’ attention. As the saying goes, “Make your first impression the best impression.” But make sure your content delivers what your topic promises. Keep it specific and realistic.

11) Display Your Metrics

More often than not, when a visitor visits a blog and notices that the blog has thousands of visitors or subscribers, he will feel more compelled to stay longer. This also opens up his or her mind to take any action that you want them to.


Now that we have talked about the different ways to improve your conversion rates and how to reduce bounce rates on your blog, tell us, which one is your favourite?

Have you already tried one of these methods, or do you have your own technique? Let us know in the comments below. :-)

Madhushan M

Madhushan M

Author Bio: Madhushan M is a co-owner of a membership website called Dollars For Everyone that offers eBooks, videos, software and WSOs for making money online.





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How to Reduce Bounce Rate

How to Reduce Bounce Rate





Image courtesy of Madhushan M

Content Outreach

What Wikipedia Can’t Tell You about Content Outreach

Content Outreach

Content Outreach

Content Outreach for Beginners

For those who are not aware of what content outreach is, it is a method performed in SEO to expose your website. You perform outreach to the publisher to whom you want your article to go, and ask them politely if they would like to cover your story.

There are many different techniques SEO experts use to market their content. Content outreach can be performed on all different social platforms across the Internet. Many SEO professionals perform outreach through various techniques, but most commonly it is done by Email.

The method you use for content outreach depends on what type of content you are marketing. For example, if you are reaching out with an article, it would probably be best if you just sent an email to the potential publisher. Whereas, if you have an Infographic to publicize, you may be better off connecting through social media.

Different Content Outreach Techniques

There are many different ways to perform content outreach, as I mentioned above. Again, depending on what your content is, this will determine how you are going to perform your outreach. There are many different types of content, such as:

  • Infographics
  • Articles
  • Videos
  • Flipagrams (short videos that are put on Instagram)
  • Charts
  • Etc.

Get Your Content Out There

From my experience, I would say that the best way to get your content out there is to take time with whomever you contact, do your research and make sure you know what their website is about-i.e., what type of content they publish and what performs well on their blog.

Do Your Research

I would then try gathering up as much information about their website as you can. For example, jot down their:

  • Phone Number
  • Location
  • PR (Page Rank)/DA (Domain Authority)
  • Facebook, Twitter, Google+ and Instagram accounts, etc.
  • Email Address

Now Interact

Once you have as much information as possible about the website you wish to publish on, my next step would be to interact with them through social media. Share blog posts, retweet their tweets, share their Facebook posts and comment on relevant posts. And also try interacting on their website, i.e., commenting on their content and starting discussions on any forums they have.

Time to Start Emailing

After being interactive with them for about a week or so, you can then start your email communications. In your initial email, mention what type of content you have and talk about their website. It’s good to let them know you are genuine and that you do have good content.

I would then maybe touch on something that you’ve seen on their blog and point out that you are a follower of their work. You can also refer to the interactions you built with them through social media.

Be Patient and Stay the Course

After your email has been sent, all you can do is wait for a reply and try contacting some other websites in the meantime. Remember to keep interacting with them on social media after you have sent your email to show them that you are a genuine follower ;)

Bonus Tip: Submit Infographics

Another tip is to try submitting any infographics you have to some infographic directory sites or to sites such as Infographic Updates. Why? Because these websites help bring exposure to your blog and can help you build some good links.

Last, but not least, you should always make sure your content is of high quality because that is the best way to ensure that it gets published and builds backlinks for you. Like Matt Cutts says, “Content is King”.


Has this article opened up your eyes to some techniques that you have yet to try putting into practice?

Please let us know your thoughts by dropping us a couple of lines in the comments section below. :-)

Paul Gray is an experienced SEO professional; he is a digital consultant-working freelancer. He runs numerous blogs, such as Infographic Updates and Worldwidetrending. He is ambitious and likes to share anything new he has learned.

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