The Power of Sharing Personal Stories to Connect with Your Audience
Some blogs are strictly focused on business, while others are of a more personal nature. Either way, you need to be yourself from time to time if you want …
Understanding the COVID-19 Effect on Online Shopping Behavior
These past several months have truly been challenging for most people. The global pandemic has influenced every aspect of our personal lives, as well as businesses and economy all …
Shopify vs Magento: a Detailed eCommerce Platform Comparison
In this digital world, many Entrepreneurs are slowly moving from having a brick-and-mortar shop to an online store. This movement becomes essential to the growth and success of a …
How is COVID-19 Impacting the Digital Marketing Landscape
The COVID-19 pandemic has shaken the world to its very core. Businesses are shutting down and people are confined to their homes. Companies are turning towards new and innovative …
How to Outrank Your Competition with Long-Tail Keywords
Even if you are an expert or a novice, keywords, among many other factors, are crucial to an improved SEO strategy, especially long-tail keywords that can impact our rankings in …
Why Business Intelligence Matters so Much to Digital Marketing
The best digital marketing strategies are based on in-depth knowledge about a company’s customers. Data is the backbone of most modern digital marketing efforts. The tools that most marketers …
Influencer Marketing Advantages: Using it for Your Business the Right Way
If you have ever dipped your toes in influencer marketing, you may be aware of its marketing potential already. However, influencer marketing isn’t all about highs. It comes with …
Here’s Why Copywriting is a Vital Part of Your Content Strategy
Most entrepreneurs are usually technical people and don’t necessarily possess marketing prowess. As a result, their product ends up underselling despite ticking all the right boxes in terms of …
How Businesses Can Use Virtual Reality in Real Life to Monetize
Virtual reality is one of the popular emerging technologies that offer businesses both large and small alike to see the world with a new perspective. If reports were to …
8 Steps to More Effective Small Business Security Right Now
There is a common understanding that small items or things go unnoticed. You can see this concept to many theories but not in business management. This is why big …
Why is Your Website Not Showing Up in Google: 7 Reasons and Solutions
There are cases when website owners can’t find their sites in Google’s search results. It happens pretty rarely on more advanced stages of your website’s life cycle. But it …
Cyber Threats for Blog Owners and How to Protect Yourself From Them
As a blog owner, you are exposed to more cyber threats than an average internet user. This is because experienced hackers can gain access to your financial statements and …
How to Maximize Your Social Media Marketing ROI [Infographic]
To thrive in the business world, you need to boost your social media presence. It is just not an option; it’s a necessity. Social media marketing can help you …
6 Ways to Improve Your Online Store Conversion Rate
Improving your online profit is the primary goal of all businesses both large and small. Unfortunately, this can prove to be a challenge for many entrepreneurs. It takes a …
How to Maintain a WordPress Website – The Complete Guide [Infographic]
One of the most powerful and popular CMS, WordPress is a user-friendly platform on which to create a blog or a website. WordPress is easy to use, update, manage …