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In today’s digital world, having an online presence is essential if you want your business to succeed and grow. With the internet allowing consumers to find exactly what they need with the click of a button, you need to create a website and a landing page that draws customers in and boosts conversions to drive sales.
One such way to boost leads and convert consumers into customers is with an effective landing page. A good landing page will capture the attention of visitors and will encourage them to take action or convert.
Below, we’re going to go over what a landing page is along with eight tips you can implement to increase conversions and bring in the big bucks. Take a look!
What is a Landing Page
A landing page is a standalone page that has the sole purpose of generating leads for your business. A landing page can serve many purposes, such as having visitors subscribe to a newsletter, download an ebook or whitepaper, enroll in an online course, start a free trial, download an app, sell a product, and so forth.
A landing page is often tied in with email campaigns or marketing campaigns to boost conversions. For example, let’s say one of your content writers wrote an ebook on how to finance a home. In an email campaign, you can send a link in an email that contains the landing page with the downloadable ebook. When they click on the link, they’ll then have the opportunity to download the ebook.
An effective landing page won’t have numerous options for users to choose from. Rather, it will have a single call to action, whether a CTA for collecting contacts or for starting a free trial, that won’t confuse incoming traffic. Above all else, landing pages should create a positive first impression that will encourage visitors to take an action to go from visitor to customer.
Tips for Creating a Landing Page that Increases Conversions
All businesses should have multiple landing pages for a variety of purposes in order to boost leads and increase sales. In fact, HubSpot’s research article, Lead Generation Lessons From 4,000 Businesses, found that websites with 31 to 40 landing pages generated 7 times more leads than businesses that only had 1 to 5 landing pages.
A landing page is the beginning step of a buyer’s journey. From the landing page, the buyer will navigate through the sales cycle and hopefully make a purchase, subscribe to a newsletter, download an app, or take a similar action. All landing pages should be relevant to your target audience and should have offers that are related to their personas and what they expect.
To create a successful landing page that boosts conversions, consider these eight tips below.
Tip 1: Offer a Free Trial On Your Landing Page
Consumers, especially new ones to your page, may not be ready to dive in and buy your product right away. A landing page that offers them a free trial, demo, or subscription will show them how your product will benefit them, why they need it, and how it works.
A free trial will also generate leads by collecting personal information, such as their name and email address. Once the trial’s over, you can keep in touch through newsletters and promotions in hopes of turning them into paying customers.
Just take a look at Rosetta Stone, for example. Right on the homepage, users are offered a free 3-day trial for any of their languages by signing up with their email address.
Tip 2: Provide a Newsletter Subscription
Another opportunity for generating leads through your landing page is through a newsletter subscription. With a newsletter subscription, you can send leads a weekly or monthly newsletter to their email with new products or services you’re offering, discounts and coupons, and store events.
A newsletter is also a great way to get more blog subscribers because you can encourage readers to check out new posts your in-house team of writers has written.
Tip 3: Improve Your Landing Page’s Loading Speed
No one likes waiting for a website to load. As a matter of fact, 40 percent of users will leave a page if it takes longer than 3 seconds to load, according to a study by Akamai and Gomez.
Decreasing the file size images and videos on your page, limiting on-page components, and reducing the number of plugins on your site are just some of the ways you can make your website load faster. Remember—every second counts!
Tip 4: Use a Call to Action
A call to action is essential for any landing page. As you know, the sole purpose of a landing page is for a visitor to make an action, such as downloading a document or subscribing to an email list.
Take ProFlowers, for example. Their landing page below has the CTA “Shop Birthday,” an emotional headline, and even an area where users can look for gift options in their delivery area—all great components of a successful landing page.
Tip 5: Place Important Information Above the Fold
In web design, the fold refers to the bottom border of a webpage when it first loads. The contents on the screen that appear right when a page loads are above the fold.
This is prime real estate, as it’s the first thing a user will see. Placing the most important information and the CTA above the fold will generate traffic as users won’t have to scroll and look for the action you want them to take.
Take a look at Hausera’s bathroom page. Above the fold, users can see multiple CTAs that direct them to different bathroom essentials, such as showers, faucets, sinks, and more.
Tip 6: Write Captivating Headlines
Capturing your readers’ attention with captivating headlines is another excellent way to boost leads. However, your header needs to be clear so viewers don’t get confused.
For example, if you’re selling watches, don’t have a header that mentions bracelets.
Tip 7: Use Photos and Videos
Photos and videos are perfect emotional tools that can draw visitors in and persuade them to take action.
Creating photos and videos that reach more people will bring in unique visitors, boost your ranking on search engines like Google, and increase shares on social media platforms.
Tip 8: Include Testimonials On Your Landing Page
Publishing customer reviews and testimonials will establish a sense of trust for visitors.
If someone lands on your page and sees a positive or informative online review on how your product or service helped them, they may be more inclined to follow through with an action.
Designing a landing page that boosts leads will help take your company to the next level. A landing page consists of a call to action that directs consumers through the sales cycle to convert traffic to customers.
Effective landing pages will have a CTA that persuades visitors of your site to take a single action. This action can be downloading a demo of your product, installing an app, subscribing to an email newsletter, or viewing a piece of content on your blog.
There are many ways you can create a killer landing page that converts leads, including offering free trials, posting customer testimonials, and using attention-grabbing headlines, photos, and videos. With these tips on hand, you’ll be on your way to creating a landing page that produces real and profitable results.
What features do you think your landing page is missing and are there other elements that make a landing page successful? Let us know what you think!