How to create videos that reach more people on social networks

social networks videos

In this article, we present a series of essential tips and ideas to take into account when creating social networks videos aimed at generating better results for your digital campaigns.

Social networks videos are an essential tool when creating a network marketing campaign. Users are usually attracted to audiovisual content, and if the material is good or attracts attention, it is likely to achieve a higher level of online interaction.

That is why we present a series of essential tips and ideas to take into account when creating a video aimed at generating better results for a digital campaign. These are some essential recommendations:

Know the goal and the story

First of all, you have to take into account the purpose of the video to be created. You should think about the reaction that is sought in the user.

In this way, the video can have a different tone depending on whether you want to make the viewer laugh, cause a feeling of nostalgia, crying, joy, illusion, etc. These sensations must, therefore, be linked to the product or service that you want to promote.

Then you have to specify the story and, in the form of a script or, at least, a ladder, trace the patterns of what will appear in the clip. Here the words of the characters should be reflected in their movements and actions and even the way they act.

Planning and recording

When the story has been set, and the purpose of the video should begin with the recording planning process. This step and the previous one are very related – the more ambitious the story, the more complicated the planning and, consequently, the recording.

Sometimes, simple stories are not only easier to create, but they also connect with a larger audience.

Before starting to record, it is essential to have selected the actors, locations, and other elements that will appear in the clip.

Get technical team

This part may appear to be the most important, but it is not so. The relevant thing for a video to succeed is, above all, its history and not so much the means used to shoot it.

However, there are teams that allow you to create very good quality content economically.

In addition, today, mobiles manage to make videos providing excellent results. That is why the sound is more important than the visual part. It is advisable to look for good microphones before cameras, without forgetting them, of course.

If the visual quality is good, but a clip that can barely be heard is generated, the effort will not have served at all.

Mount the clips

Mounting or editing a video can be a very complicated task if you don’t have knowledge. Programs such as Premiere, FinaCut, or Avid are some of the best audiovisual montage software. However, they require some training to generate videos with a minimum of quality.

Instead, there are platforms and applications, both for computers and mobile phones, to edit videos without having to take any type of course, which are totally free and, in some cases, it is not necessary to download anything.

The FlexClip video editor allows you to create professional social networks videos in just a few minutes.

FlexClip is mainly used to create promotional videos, marketing videos, teaching videos, and use clips, music, text, and narration to highlight the ambiguous effect.

You may already have prepared text marketing content, but you might not not ready for the right film and other materials. At this time, FlexClip can come in handy. Because in FlexClip, you don’t even have to prepare movies, music, and picture materials yourselves, and you can add them directly by using the built-in material library.

Multitude of Features

You can add built-in photos, video clips directly to the bottom left of the FlexClip video editing interface, or of course, upload your own photo files.

The excellent editing interface, even without a lot of editing, can easily produce a video with audio and video. Here are some if its highlighted features:

– Built-in a large number of short films, photos, background music material, without the need to prepare materials, you can quickly combine the videos you need.

– Provides a variety of dynamic title, animated text templates, directly applied, eliminating the need to design their own subtitles.

– The built-in recording function makes adding narration easier and more direct.

– Currently, free accounts can also export 1080p high-resolution videos with a small watermark.

How to get started making social networks videos – and more

Go to the FlexClip website, you can simply sign up for free with Facebook or Google Account, and you can start the video production after logging in.

FlexClip provides a lot of designed subtitle templates, which can be can be applied directly as logo titles.

There are also dynamic subtitles that can be used as word cards. These dynamic subtitles have a variety of built-in animations, and you are free to move their positions and adjust the time of appearance.

By applying the existing design and adding a little of your own adjustments, you can quickly create the effect you need.

At this time, FlexClip provides a direct recording button. As long as you press and hold the recording on a certain frame, you can quickly add narration, which is convenient and simple.

In addition to recording, FlexClip also provides a large number of background music libraries. You can add this music to the background of the entire movie, as well as cut the background music to get the best part you want to use, or adjust the volume.

Finally, in order to meet the needs of social media video campaigns and marketing films, it also provides the function of adding its own watermark, of course, you can also decide the location, size, and transparency of the watermark.

Additional Functionality

With the built-in audio and video materials, dynamic text, recording functions, etc. of FlexClip, you can quickly combine the videos you want. When everything is finished, preview the effect and directly export the high-quality mp4 video file.

You don’t need to install a program to edit videos. FlexClip provides templates for weddings, birthdays, travel, business, promotional items, advertising promotions, Mother’s Day, etc.

It’s easier to make a movie! Support 1080p HD export without watermark, up to 5 minutes of video.

Overall, FlexClip may not be the most complete movie editing software. But if you want to do a social media video, a promotional video, a teaching film in three minutes, FlexClip is a good choice.

FlexClip does provide a lot of convenient packages that let you improve your video quality and length.

Know tools to manage and share

Once the video is created, share it on the network. For this, it is advisable to use social media management tools, which allow, among other things, upload content to different platforms at the same time.

In addition, users can learn statistics and data on the number of visits, the age range of the audience, or even information about the best time to share content.


Video is increasingly becoming one of the most popular and important aspects of social media marketing. Hope this article helpful, and if you have any opinions, leave your comments below.