When you are first starting, you’ll probably have to wear the content strategist hat as one of your many roles. You can use the concepts of account management when working in this capacity.
Account managers know that businesses are built on good relationships. It’s essential to have someone available who can answer your reader’s questions, solve their problems with products or services, and develop long-term partnerships.
If you can’t always be available, set up business hours so that your readers know when to expect a response from you.
Building strong relationships with your customers will help you grow the business, increase website readership, and keep your customers coming back.
Once you’ve established a relationship with your website readership, be sure to ask for feedback often.
This might include asking about your services or products, as well as whether the blog content you create is important to them.
Always show your appreciation through your words, actions, and promotions.
If a reader is having an issue or reaches out for assistance, be ready to address the problem quickly. Let them know that you’re happy to help.
When you make each customer feel that your content or products were created just for them, you increase the likelihood of having loyal readers.
Another way to make readers feel appreciated is to be vulnerable. You may share details of your personal life or a recent problem or loss you’ve experienced.
When you share these types of experiences with your readers, they quickly see a connection between their life and yours.
Feeling connected and appreciated will keep your readers returning to find out what other details you might share.
5. Utilize Social Media
You can have the best content, but without the use of social media postings to drive readers to your site, it may go unread. You can boost your blog traffic by utilizing social media sites.
Create a Facebook page and Twitter account with the same name as your company website or blog name to create a brand name and voice.
Share your blog posts across all social media sites and craft catchy headlines that others will want to share with their friends and followers.
You can also use Instagram to increase website readership and keep current readers engaged.
Create eye-catching images with the titles of your blogs. Link to your blog posts in your bio. You can also share some personal details about yourself on Instagram.
Using a mix of personal and professional postings on this site showcases some of your personal qualities and characteristics. Sharing helps your audience see your vulnerabilities, weakness, and strengths.
6. Improve Your Digital Presence
Bugs or glitches can be downright annoying to your readers. If you’re experiencing a low readership or your numbers are dropping, you may need to take a look at your digital presence.
A few things to consider include your marketing strategy, the look of your website, and the content you deliver.
Many businesses run on a slim marketing budget. However, without targeted ads and keywords, you’re not likely to increase your website readership.
Another area you’ll need to evaluate is the look of your website. Make sure that it’s professional, optimized for smartphones and tablets, and clearly states your mission and values as a company.
The last area you need to evaluate is your content. If you’re not comfortable with crafting your own copy, you may need to consider hiring a professional writer.
Professionals understand search engine optimization and analytics, which can help you achieve higher rankings in web searches and ultimately improve your readership.
7. Encourage Discussion
Nothing is evidence of a strong relationship quite like a long list of comments at the bottom of your latest blog post.
Always end your posts with a call-to-action requesting your readers to share their thoughts or opinions on the subject in the comments.
Respond to your reader’s comments to keep the conversation going strong. Be positive and encouraging when speaking to your readers and try to offer help, if possible.
8. Create an Email List
Every blog needs to create a robust email list of users. Email offers a direct way of reaching the people who are most interested in hearing from you.
You can send reminders, updates, and target users with specific attributes for promotions.
Make sure that each email you send offers something unique for the reader, such as a key takeaway from your content or a free guide that you created just for them.
Jori Hamilton is a writer and journalist from the Pacific Northwest who covers social justice issues, healthcare, politics, and the workplace. You can follow her work on twitter, Linked In, and her portfolio.