eBay is a lucrative e-commerce platform. Around 19 million sellers are actively operating their online stores on eBay to take advantage of its 185 million buyer traffic. But, these numbers don’t just represent opportunity; they also prove the amount of competition on the platform.
Thinking out of the box and streamlining your eBay store’s management while keeping your hands free to focus on growth can get you an edge over this competition. One such solution is taking help from a professional VA (virtual assistant).
Why Do You Need an eBay VA?
Running an eBay store is a complex task. To understand the importance of eBay virtual assistance, let’s comprehend the scenarios that threaten your online store’s operations.
- As a seller, you want to focus on core business operations, but your work schedule is occupied with too many non-core tasks. It can be creating product lists, updating listings, shipping, and tracking orders, writing descriptions, editing images, etc.
- You have lost the balance between the inflow of inventory and creating listings. This has resulted in a backlog in your stock for pending listings.
- The overall productivity of your eBay store is going low, you know the corrections needed, but there is no time to do it. This is becoming a cause of stress for you.
- The technological upgrades are beyond your understanding.
- Every eBay store’s operation is like do, learn and redo. You feel the absence of an experienced employee.
eBay Store Responsibilities That Can Be Assigned to a Virtual Assistant
Running an eBay store involves taking care of multiple tasks on a routine basis. Hiring an eBay virtual assistant can help you streamline your online store’s management. Here are the tasks your eBay store’s VA can do:
Product Listing Optimization
An eBay virtual assistant knows how to list your product in a way that meets buyers’ requirements. They can spend time on understanding the target user intent, your product, brand, and market, and then create a valuable product description. They can also create comprehensive content that answers every consumer query.
eBay experts will optimize your product’s descriptions to make it qualified as per the platform’s search ranking algorithm. They will add keywords as per the need and competition. They will utilize SEO elements to make the product searchable. VAs will also check for issues at regular intervals to analyze the scope for any improvement in the listing.
Order Management
It is a complex job for eBay sellers, and it eats a lot of their time. Taking cognizance of order, managing it from inventory, and sending it for shipping well in time is important. Delaying or overlooking anything here can seriously impact buyer satisfaction. An eBay expert VA can perform this job on your behalf.
Inventory Management
When it comes to stock management, overstocking and shortages can have equally adverse effects on eBay’s business. eBay virtual assistants will keep your inventory updated, inform suppliers in case of shortage, get new orders notified, and keep track of item inflows.
This manages a major concern of sellers; this task cannot be procrastinated and regularizing it occupies time. Expert VAs will also identify inventory problems like faulty items or insufficient supply, helping sellers resolve issues quickly.
Cross-Listing and Delisting Products
Cross-listing is the process of posting products on multiple online marketplaces. It helps in reaching out to more consumers. It increases your chances of sales. eBay VAs analyze whether listing an item on various e-commerce portals will result in improved sales and then handle cross-listing effectively.
Delisting is equally important as it keeps your eStore updated by removing products that are out of stock. If a sold-out item has a live listing on any platform, then it can have serious implications for your brand. eBay virtual assistants can manage all this with ease.
Product Image Editing
Product image editing and posting is another key department where sellers must devote time and effort. Plus, doing so requires decent editing skills.
Having a dedicated VA for product photos can help sellers in this case. They will crop pictures, remove or change the background and edit lighting, etc.
eBay VAs can also add infographics and videos wherever needed for a better presentation of your items. They will effectively communicate by identifying your item’s selling points and highlighting key features.
Customer Service
To run a successful online store, customer service is an imminent requirement. Setting up a customer response desk adds to the investment, whereas hiring an eBay virtual assistant can help you easily manage the job.
Customer service acts as the brand’s voice. It will build your buyer’s trust in the brand. An experienced VA can gracefully handle tough customer service situations and instill buyer’s confidence in your store. VA will create a customer service strategy as per requirement by analyzing potential issues.
PPC Ad Campaign Management
Running a pay-per-click (PPC) campaign is a great way to reach out to new customers. It can help you target the buyers likely to buy your products. eBay expert VAs will manage your PPC advertisements, marking your specific buyer by identifying their demography, age group, gender, income group, etc. This will perfectly utilize your ad money.
An eBay VA will also find items that need PPC campaigns in your stock, discover correct target keywords for better ad performance, supervise your campaigns, and make changes when required.
Social Media Management
Social Media is a perfect place to market your eBay store. It offers a growth opportunity for online stores that you cannot afford to ignore. Though, it needs time and effort to promote your store on social media platforms. Your eBay virtual assistants can solve this for you.
VAs will manage your social accounts with a perfect strategy that will help generate traffic through engagement and regular posts. They will increase your audience reach, build a brand and develop trust amongst buyers.
Must Read- How to Avoid the Ban on Your Amazon Seller Account
Advantages of Engaging An eBay VA
Given the amount of competition on eBay, you cannot afford to take on multiple operational tasks yourself. It will lead to operational complications, resulting in a loss of sales. The following are the advantages of engaging virtual assistants for your eBay store:
- eBay Virtual assistants will reduce your labor and training costs. You can hire and pay them on a project basis.
- The VA model saves you from spending on infrastructure and tech-setup costs. They can work on the listing, image editing, customer service, or even delivery management at their parent agency’s infra-setup.
- Engaging eBay expert assistants saves you a lot of time. The time-taking operations like – SEO for listings, keyword research, market research, order management, delivery tracking, customer service, and more can be assigned to a VA. This lets you concentrate on core jobs. With VA support, you can focus on growth.
- VAs positively affect your ROI. They reduce your investment cost and increase your leads and sales.
- VAs help build the brand through customer service and social media management. They improve your customer engagement and help establish an authentic following.
To Sum It up
Engaging an eBay expert virtual assistant, will not only reduce the burden of online store management but also streamline its operational flow, help maintain a competitive edge, and contribute to consumer fulfillment.
They will take care of major administrative tasks, allowing you time to focus on core jobs and relax. eBay virtual assistants significantly reduce capital investment in your e-store, save you time, conduct organized operations, maintain efficient workflow and improve buyer response.
All this corresponds to improved sales. Therefore, hiring an eBay VA is a great idea to propel your business to new heights.
