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Affiliate marketing has gained immense popularity in the digital era that we find ourselves in today. In fact, it is estimated that affiliate marketing spending in the US will reach $8.2 billion by 2022. This is up from $5.4 billion in 2017.
If you have recently entered the affiliate marketing field, you may be interested in learning different ways to write affiliate articles. The end goal of affiliate article writers is to attract traffic and increase conversions. However, this is easier said than done.
Let’s look at some ways you can increase conversions using affiliate articles.
1. Affiliate Articles: Choose the Right Niche
There are many challenges associated with starting a new website. The primary one being competition from other websites that have been around for much longer and are dominating their particular niche.
Attempting to make it in an already saturated market niche can be an uphill battle. Therefore, you should try going for niches with low competition.
This offers you an easier chance of ranking, especially if you use low-competition keywords with monthly search volumes between 1000 and 5000.
One great strategy is to focus on long tail keywords. These are keywords that are lengthier and more specific than shorter and generalized ones. For example, a short tail keyword would be “dog grooming”, while a long-tail keyword would be “small dog grooming in Columbus”.
The short tail keyword is likely to have a high search volume, and there are probably numerous websites with articles containing this keyword.
The long-tail keyword is likely to have a low search volume, and fewer articles containing it. Therefore, people typing in the long-tail keyword in search engines are more likely to find your article and convert.
2. Catchy Introductions
Digital marketers are well aware that high search traffic doesn’t necessarily lead to high conversions. Therefore it is important to create content that draws readers in and convinces them to follow your call to action.
One of the best ways to draw readers in with a catchy introduction. After all, an introduction is a lead-in towards other content that the reader may be interested in.
Many writers grab the reader’s attention by saying something unusual, or by dropping an interesting fact related to the product or the problem the product is meant to solve.
You can also try summarizing what the article covers in around two or three lines. This should convince the visitor to continue reading and possibly even convert.
3. Use Comparisons
If you are promoting a particular product or service with your affiliate articles, it may help to compare it to the others on the market. It can be difficult to explain why your product is great without offering readers the chance to compare it with another product that they may be familiar with.
This comparison allows readers to assess the strengths of your product, which greatly increases the chances of them converting.
4. Offer a Table of Contents
Writing a lengthy piece about a product or service you are promoting can be time consuming. However, reading such a piece will also be time consuming for readers. Most web visitors would like to get to their desired content as quickly as possible before moving onto the next website. These visitors are likely to get frustrated if they need to sift through a lengthy article.
You may have decided to create these lengthy articles after learning what are SEO friendly articles. The good news is that you can still benefit from creating such articles as long as you offer readers a table of contents at the beginning. This helps them navigate to the part of the article they are most interested in, and makes their conversion decision much faster.
5. Share Your Personal Opinion
As an affiliate marketer, you may create affiliate articles for various brands and their products and services regularly. However, you should always remind readers that you are a real person with actual experience with the product or service.
This means you should talk about both the pros and cons of the product or service. Highlight the product’s strengths and the different situations it helped out in. You should also talk about the product’s negative aspects, but present them in a manner that minimizes them or explains how they may not be a problem for many users.
Giving honest reviews helps reviewers trust you. Therefore, they will be more likely to follow your call to action at the end.
As you can see, there are plenty of ways to write affiliate articles that convert. Many website owners use a professional article writing service for affiliate marketing, but you can make great progress simply by following the tips above.