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If you have ever dipped your toes in influencer marketing, you may be aware of its marketing potential already.
However, influencer marketing isn’t all about highs. It comes with its own set of disadvantages. From fake followers to misaligned content to lack of transparency, a number of issues can hurt the ROI of your influencer campaigns.
So, should you not invest in influencer marketing?
That’s not something I would recommend.
You should definitely leverage influencer collaborations to reach out to new audiences and grow your business. But, you should be aware of its pros and cons so that you can make the most of your campaigns.
Let’s take a look at some influencer marketing advantages and disadvantages.
1. Influencer Marketing is Really Versatile
Influencers have a way with content creation. They hold expertise, passion, and huge followings in their specific niches.
No matter what your goal is, they can help you achieve it.
Some of the popular influencer marketing campaign objectives are:
- Increase brand awareness
- Increase reach
- Generate leads
- Boost revenue
2. Influencer Marketing Advantages: it Can Help You Reduce Marketing Costs
With nano- and micro-influencers coming into the limelight, influencer marketing has become a cost-effective option for many.
Moreover, since influencers use a highly-targeted approach to get the right people to trust your brand and buy from you, you can get more bang for the buck.
3. It Can Help You Build Trust and Credibility
If you want to grow your business, it is important to get people to trust your brand, products, and services. And the best way to do that is to have some influential people vouch for your brand.
Most influencers have highly-engaged audiences who trust their reviews and opinions. That’s why it is easy for an influencer to get people to trust your products.
If an influencer will use and share positive reviews about your product or service, their audience is more likely to try it.
When it comes to building credibility, long-term influencer collaborations can help you get good results.
4. Finding the Right Influencers Can Be Difficult
There’s a sea of influencers out there. However, not all of them can help you achieve your goals.
In addition to looking at their follower counts, you should consider their engagement rates, audience demographics, past collaborations, and content style before making a choice.
Partnering with the wrong influencers could lead to a waste of resources. It could also hurt your brand’s reputation.
5. Evaluating Campaign Performance is Not Easy
Instead of wondering whether your campaign worked well, you should conduct a thorough evaluation.
Tracking your campaign’s performance can be quite difficult, especially if your goals are not quantifiable.
But there are many platforms out there that can help you plan and execute your influencer campaigns and also track results. I’ve reviewed some of the best ones in my post on ShaneBarker.com.
All in all, influencer marketing has its pros and cons. To learn more about them, check out the infographic given below.