As a company, the first step in content creation is to prove the linkability, or the ability of the content to get links, before we ask clients and partners to invest in it.
We are building credibility and the potential of the content to generate links outside. Through link proofing, we can anticipate the links that the 10x content may target.
You may want to consider these questions when proving that your content is worth the investment:
Does your idea have the same concept with pre-existing content?
Is there anyone linked on your content that is related to your content?
Are the links that are attached to the content of high-quality?
Is it possible to gather the links to your content?
Step 1: 10x Content Ideas That Will Matter to Your Niche
There are several ways to find ideas that will convert to links.
You need to do your content marketing strategy correctly to draw the attention of your target audience for your product or service.
You are also satisfying your visitors and turning many of them into your subscribers or paying clients and customers.
The starting point to generate links for your content is knowing the keywords that are significant to your business. If you would like to know more about this skill, you can learn tips and inspiration here.
Here are also some tools that can turn those keywords into a well-planned strategy:
Answer the Public, a consumer insight tool that makes a search cloud that contains suggested searches from Bing and Google. It helps you visualize what your audiences search for in their search engines.
SEMRush Topic Research, a tool that helps generate cards of related subtopics according to the topic you’ve entered.
BuzzSumo, a tool that helps your business work smarter to ensure you are giving top content to your audience. It can give you a trend report on social media, find your Influencers, evaluate your current topics, and analyze data and trends.
AHREFs Content Explorer, a tool that will let you enter a keyword or a website and will give you a list of popular articles based on their “performance metrics.”
Epictions EpicBeat, a tool that can get you all kinds of content about your topic, and discover new and relevant content for any topic in any industry.
Google Search Console, a web-service tool by Google that can give you information about your website and who visits it, as well as demographics about the people who visit your site, etc.
Step 2: Optimize Just Like Your Landing Page
According to research by Nielsen Norman Group, visitors only read around an average of 20% of the full post on a web page.
Jayson Bagio is the founder and director of GOBIGGR, an SEO company in the Philippines. He has 7+ years of experience in SEO and SEM. He is known in the industry for high-value link building using email outreach approach. He loves public speaking and everything about Digital Marketing. Follow him on twitter @jaysonbagio