Brainstorm a name and a slogan that resonates with your target audience.
Complement your name with a striking visual identity.
Craft unique values and messages people can relate to.
Weave these values into your content and communication strategies.
Define a distinct tone of voice you’ll be known for.
Establish an omni-channel communication strategy
Nowadays, people want to communicate with their brands.
Gone are the days when companies would simply push advertisement in the general direction of their demographic without engaging in honest and timely communication with the public.
In the 21st century, you’re either chatting with the consumers, or you’re falling behind the brands that are establishing a loyal relationship with them.
One of the keys to boosting your online presence across the online and offline realms is to build an omni-channel communication strategy.
It should encompass every platform from social media, to direct messaging and live chat, all the way to email.
People need to be able to reach you at any point in time and get an answer to their question, and a solution to their problem.
Omnipresence requires a hefty sum of resources. And one of the ways to reduce costs is to outsource customer service, as being available 24/7 can put a strain on your business.
Simply put, this will allow you to build a reputation as a transparent and trustworthy Ecommerce brand.
Invest in sponsored ads across the web
PPC advertising is one of the most powerful tools in any Ecommerce store’s arsenal.
This a measurable and reliable way to position your brand in front of the eyes and ears of your target audience. All without spending months and years building up your online presence as you would with search engine optimization.
This is not to say that SEO shouldn’t be the foundation of your digital marketing efforts. But it does mean that you should invest in sponsored ads as well.
This, of course, costs money. However, the investment is going to pay off in the long run.
The only “problem” is gathering the necessary finances to fuel your PPC campaigns. To achieve this, make sure you’re maintaining the cash flow needed to cover operational costs.
You can boost your cash flow with financing fees to expedite outstanding customer payments and reallocate funds to your marketing campaign.
Once you have the capital, you can launch sponsored ads on social media and search engines, paying close attention to your KPIs in order to determine the ROI of your investment.
Rinse, repeat, and watch as your traffic, sales, and online recognition start to rise.
Invest in social media management
Even though social media ads are an important part of your online presence, they are still a single piece of the puzzle.
The other piece is, of course, social media management. Or growing your social media presence via social posting, engagement, and other long-term inbound tactics.
The good part about social media management for Ecommerce is that there are numerous engaging types of posts you can capitalize on.
From blogs and infographics, to interesting videos, all the way to social media contests and giveaways – the possibilities for growing your online presence across social media are endless.
This will, however, require time and patience on your end. And it will require you to stick to a strict posting schedule in order to build a loyal following and attract new audiences with quality content.
With that in mind, be sure to figure out when your audience is most active. And then start planning engaging posts that are tailored to every network.
Boost awareness through influencers
Word of mouth is a very big deal in Ecommerce, and the business world in general.
Keith Coppersmith is a business and marketing expert who has experienced both the rise and fall of many businesses. He enjoys writing and providing insight of the marketing industry based on both practice and theory.