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In the year 2019, we can witness a dramatic shift in the digital marketing scene.
New marketing strategies will begin their assertion in the digital world, while effective strategies from the past years will consistently grow and play a key role in the internet marketing industry in 2019.
Needless to say, in this changing high-tech era, businesses will continue to wrestle for seeking customers’ attention online.
The truth is that companies will have to re-analyze their current online marketing strategies and work on improving and developing new strategies to keep up with the increasing competition.
With the year just started, it’s the best time to consider the advertising landscape and revamp your digital marketing strategy.
Let’s take a look at the five trending digital marketing trends and tactics that marketer will need to utilize to keep their businesses moving forward in this year, and probably beyond.
1. Video Marketing
High-speed internet and the HD video streaming has given businesses a good opportunity to market their products and services through video marketing.
In an increasing consumers’ trend in spending more time on their smartphones and other mobile devices, advertisers are expected to invest $20 billion on mobile marketing this year, which is expected to raise their business ROI.
It’s been also predicted that videos will take about 85% of the total online traffic by the end of the year.
Today, digital markers are constantly prioritizing video content over other types of content to generate awareness for their products and services in the target market.
Over 100 million hours of video content is watched at different social media platforms, such as Facebook and Instagram. In 2019 adversities will be accelerating video ads on Youtube, Instagram, and other social media platforms.
And with live videos on the upswing, video marketing will continue to grow at a rapid pace. There is a lot of research evidence that live video marketing will be an effective strategy that many businesses will follow.
2. Chatbot Marketing
Chatbot marketing is relatively new to the digital marketing scene but has the potential to become the leading online marketing tool in this year.
Chatbots is a super smart technology that collects more and more information about target audience over time and processes it quickly to figure out what exactly real people want or need to hear.
Chatbots can hold conversations with people on platforms like Facebook Messenger. Businesses use this technology to deliver important information, take feedback and guide customers for a smooth online purchasing experience.
Companies adopted chatbots in 2017 and 2018, and today, chatbot market has reached around $1.2 billion with 45 percent of end users now prefer it as a primary mode of communication with customers.
It’s natural that 2019 is going to an excellent year for chatbots. With new advancements in Artificial intelligence, chatbots will become more human-like, business-oriented, provide in-depth customer data and analysis and could virtual assist people instead of apps.
3. Voice Search
The improvement of voice recognition has made voice search increasingly popular over the recent years. At this present date, we have smart devices that can perform different tasks at your home solely through verbal command.
In the US alone, about 41 percent of adults use voice search daily and out of 3.5 billion searches performed on Google every day, one-third of those are voice searches.
There is no question that increasing voice search will affect your digital marketing strategy this year. Let’s take a look at why.
- Complexity will increase as traditional keyword targeting will be decreased on a search engine, replaced instead with long term keywords.
- Interactions will be shorter which will put greater focus on FAQs and short answers.
- Local search will rise as most queries are on-the-go eventually leading search engines to place a higher value on local results. That will push businesses to incorporate local search terms in their content.
- Audio only search queries will increase which will make marketers to focus more on audio than the visual mediums.
- Increased pressure to attain top ranking on the search engines, as digital assistants only return the top results!
It’s been anticipated that 50% of all searches will be conducted through voice search by 2020. And with this rapid change, it’s critical for businesses to stand up and catch the waves this year.
4. Augmented Reality (AR)
Have you ever thought how powerful will your marketing strategy be if potential customers can test products before making an expensive purchase?
Well, a number of brands have utilized augmented reality (AR) for different advertising campaigns recently. As AR technology facilitates an increase in user engagements, brand recognition and eventually offer an outstanding shopping experience.
By using AR to sell your product you reduce buyer’s risk, and at the same time present that you are ahead at the retailing game.
For instance, IKEA is now using augmented reality to let customers preview how a piece of furniture looks like in their house before they buy.
In the same way, Amazon allows shoppers to experience a wide range of products similar to physical reality using the same technology.
In 2019, more businesses will use this technology to market their products in a totally different way, making consumers visualize how their selected product can fit into their daily lives.
Tech writing experts at 6 Pound Essay also believe augmented reality will be a game changer in the digital marketing techniques.
5. Social Media Marketing
Social media captures the attention of millions of people since it first landed at the online world. It’s an ever-changing platform that always comes up with innovative features or affordances adding different dimensions to the platform.
In recent years, these changes have helped brands to engage with their target audience and captivate their attention through a plethora of tools and tactics.
In this year, expect some big and booming changes in the social media marketing trend. The amount of information being uploaded by people each day has opened the door for enhanced personalization.
Companies can now check consumer’s purchase history, clicked links, social media posts and suggest them on their social media accounts to purchase similar products. Personalization is clearly going to dominate the way for digital markers to boost campaign performance this year.
Stories are everywhere, from Instagram, Facebook, Youtube, and just recently LinkedIn. According to recent statistics more than 400 million people are consuming are stories on Instagram on daily basis, meanwhile, Facebook is integrating stories to our daily routines.
Online advertisers have already realized the Instagram stories ads is an effective tool to attract potential customers and retain existing ones.
This year there will be an increasing trend in the use of stories ads by marketers at different social media platforms to engage more customers towards their products and services.
2019 is definitely a digital marketing year to look forward to. Following these trends and applying them to your digital marketing strategy will attract more customers to your business and satisfy them.
The increased use of AI in marketing, changes in the Google’s algorithm and increasing interactive video advertising are enough for businesses to realize the importance of changing trends in the digital marketing world, and to start developing effective marketing strategies for constant growth.