5. Virtual reality (VR) might be the next big thing in marketing
While VR still hasn’t picked up much steam and gone completely mainstream yet, it is well on its way.
VR offers a fully immersive experience that no other technology is currently capable of emulating.
So what better way is there to convince a potential customer to buy than to provide them a full experience of your product through VR?
6. Increased use of chatbots for customer service
To increase customer service functionality and efficiency, many businesses are looking to Chatbots.
Chatbots are used to communicate answers to FAQs or offer instant information to customers concerning a product or service.
This facilitates speedy response to a customer’s query by reducing response times on social media or other messaging platforms a company is using.
So if marketers want to be able to provide quick and clear answers to their customer’s enquiries, Chatbots might be a smart investment.
7. Social media trends: ephemeral content has a role to play
Ephemeral content, also known as Temporary content, is any online content with a limited life span – it comes, it serves its purpose, then it’s gone.
This kind of content is beginning to gain more popularity as consumers feel less of a need to hold on to information they consider to be unimportant after it has served its purpose.
Ephemeral content is deliberately constructed to be short, sweet, immediately digestible and then gone.
Examples of such content includes; behind-the-scenes footage, interviews, live events, daily video series, product reveals, and so on.
This kind of content is useful because its fleeting nature drives consumers to think they’ve witnessed something valuable that they’ll probably never see again.
But what good is any of this to a marketer?
By making content a one-time only offer, a marketer creates an air of urgency around that content. This urgency will drive consumers to pay attention.
Also, because of ephemeral content’s nature, a marketer has to ensure the brevity of his/her content.
This way repetition is avoided and concise, clear and efficient content is born.
To summarize, marketers need to experiment with ads across different platforms in order to get the best results from a wider range of audience by taking advantage of each platform’s unique and upcoming features.
If there are other social media trends you’re aware of but are not on this list, be kind enough to share with us in the comment section. Let’s work together to attain individual success.
The 6 Apps to use to stay on top of these social media trends
Now armed with knowledge of the social media trends to look out for, let’s now look at the apps to help best take advantage of them:
If your marketing job involves constantly generating online content, then you need Bear. It’s only available in the Apple store, but you can use Evernote instead if you have an Android device.
With Bear, you’ve got a place to archive inspired ideas any time they come to you. It’s a visually impressive and intuitive app that lets you write and take notes on the go.
It also keeps you organized, so you don’t have to start wondering where you penned down that great idea you had.
The app also provides easy sharing options to facilitate collaboration among teams where necessary.
With Pyrus, inefficient workflow and poor communication among a business’s team becomes a thing of the past. The app can be described as a communication tool for teams.
It delivers real-time messaging, and assists with task delegation. It also provides an integrated search feature to update its user on team members’ tasks and how far they’ve progressed with them.
Improved collaboration with the use of quick file-sharing and chats are other benefits Pyrus has to offer. If there’s no internet, the app also provides offline functionality.
3. Pocket Casts
Podcasts are a useful source of information for a lot of social media marketers. With Pocket Casts, you can easily find and keep track of all ongoing podcasts you’re interested in.
Its archive possesses almost every, if not all, podcasts you could be interested in – over 300,000 different shows sorted by trending, featured, or most popular.
4. Panda 5
This popular news-reading app helps facilitate your reading through a vast array of online content by allowing you browse the content of multiple websites at the same time.
It also integrates with other websites to connect to their RSS feeds to bring you your favourite content. For a marketer who needs to stay constantly updated, this is extremely useful and convenient.
The app comes with already integrated feeds from popular sites, such as Medium, Product Hunt, The Verge, Brain Pickings, Inbound.org, among others. You are of course allowed to edit this list to suit your needs.
James Cummings is a leading digital marketing expert, brand analyst and business psychologist. He’s an experienced senior manager who has worked closely with global brands to deliver staffing solutions. He has interfaced at board level with FTSE 100 companies and successfully managed multiple web projects across different niches to their full cycle. Working with a team of top level digital media professionals from around the globe, James’ WordPress portfolio currently spans over 40 properties.
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