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Writing whenever you have inspiration for it is a great story. However, as most professional writers can confirm, it does not always work this way. The thing is that inspiration is a rather fanciful guest: you might have it now but who knows what will happen to it tomorrow.
That is why a lot of bloggers opt for having a content creation strategy. Having a thought-through plan on what, when, and for whom you should write can be a perfect solution at times when you don’t feel like you have the strength and energy to work on your blog.
Besides, having a plan means that every next step you take is somehow connected to what you wrote about before. This, in its turn, generates more interest from the readers of your blog.
Meanwhile, if you don’t know how exactly you can do it, then we are here to help you. Don’t worry, it is a fast and pain-free experience which will not cause you too many troubles.
So, all in all, make sure you read everything here carefully. Take notes, or save our tips for later, as they can be a real find for you when you start working on how to increase traffic to your website
How to Increase Traffic to Your Website
1. Watch what you are writing
Readers have access to all the information they need online. So, the only thing that can make you stand out and draw their attention is the quality of what you present to them.
That is why we highly recommend you starting right here. Analyze the quality of the content that you deliver. Can you say that what you write is a one-of-a-kind article with unique insight and really valuable data?
We all go online whenever we have some questions. We might wonder how to grow avocado at home or how to treat a cold.
Whatever it is, our generation was raised on an idea that we should go online and check what people there have to say about it. So, now just think about it: what would you personally prefer reading?
That’s right: you would want to see a writing piece of a great value. So, strive to deliver the same for your target audience.
2. Know your audience
Don’t just bear in mind who you are writing for. No, your task is to study what they like, hate, expect, and fear. It is extremely important as without this knowledge you will not reach your goal.
You will end up with a bunch of texts (no matter how high quality they are) but since you did not write them with your readers in mind, you might end up boring them to death and, as a result, losing their interest.
So, don’t assume you know them well unless you have studied this question in-depth. Some people say that you have to become so close to your audience as if these people were your best friends.
So, there is your goal – go for it!
3. Choose a proper niche
Apart from reconsidering your target audience and keeping them in mind, you might also want to analyze whether you have selected the perfect niche.
You need to find one with competition in it which proves that it is a niche you can benefit from writing in.
However, sometimes niches with too many competitors in them can prevent you from taking the leading positions. So, pick one right in the middle of these two critical points.
Besides, see whether you can make money here. Some niches have competition but you can hardly introduce your product in there, so instead of wasting your time in the place where you cannot make money, choose the correct one from the beginning.
So, analyze the niches first and make your decision.
4. Create a perfect content plan
You cannot feed your customers with long reads only. You should make the content diverse and exciting. Thus, consider throwing in quality videos and other visual aids every now and then.
Moreover, we highly recommend you keeping the ultimate purpose in mind when creating the content plan. Don’t lose the focus of what you wanted to create from the beginning when feeling confused about what to write next.
Time and planning are what it takes to create content that is not mediocre, but great. So, if you want to have an impact on your readers, then consider writing epic things and planning them ahead as quality requires time.
5. Choose the best platform
The market of technological solutions for bloggers is so big today that we can feel lost in all the variety of choices. What platform should you pick for writing your blog?
There are several things you should take into account for it. First of all, the design of the platform. The users should be able to use it without having any special skills.
Secondly, you should make sure you can monetize it. If it is your business and you want to make some profit out of writing, then make sure the website you are using can give you such an opportunity.
Finally, check out how convenient it is for you to use.
6. Have a professional marketing plan
So, now you have a great content plan and you know what exactly you will be writing about and for whom. But this is not enough unless you only want your friends and relatives to read your blog.
So, hire a professional or spend some time trying to gain a better understanding of what marketing is all about and how you can reach out to more people.
Pick what you are more comfortable with (and don’t forget about financial involvement as well) and get started.
7. Become social
Even if you hire a professional to develop a brilliant marketing strategy for your business, you should make your brand known on social media.
This is where the people are. They spend hours scrolling through the news feeds on Facebook and Twitter. So, why not use this time to make your business known?
Thanks to Facebook ads, you can now familiarize a particular group of readers with your blog and invite them to check out your website.
These are the tips owners of popular blogs recommend sticking to. They say they work better than other strategies out there, so you should check them out too.
However, if you have some other ideas on how to increase traffic to your website and grow your blog, then please share them with us! Good luck!
About the Author
Richard Nolan is a private tutor and writer who shares his experience in the blogging, psychology and writing circles. He writes for several websites and provides handy tips for students and bloggers. At present, Richard is working for ProWritersCenter as a blog editor.
Image source: author-owned