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Knowing how to increase traffic to your website is one of the most common problems for internet entrepreneurs.
Regardless of whether you run a small blog or a company, if nobody visits your site, you are investing your time in nothing.
But lack of traffic never happens without a reason. There are many factors in play and in this article, I’ll try to give you some ideas on how to improve it. But keep in mind that traffic improvement requires a bit of time to take effect.
Some of these strategies will only create a fertile ground for the end result. But you will need to put in a consistent effort to make it happen.
Many entrepreneurs tend to use concise keywords. It’s not a bad thing but it’s not very efficient, especially if there are a great number of people using the same keyword.
Longer keywords include many words that users can actually search for. This means they will reach your website in any event.
Invest in advertisement
Advertising can easily bring you new readers, if done correctly.
There are many ways to advertise your business online. Social media marketing is one of the most recommended ones and all major companies are doing it. There is also e-mail marketing, which needs to be well-organized.
The main thing here is to serve your subscribers high-quality content that they might find useful or interesting.
Guest posts are always a good way to attract more readers to your website. Take some time to reach to the community and build up your audience, and open your site to guest contributions too.
Writing a guest blog is not that hard and the rewards can be great. Let your readers know you’d like to know their opinion. This way, you will be able to still post interesting content and to add a fresh perspective to your website.
Ask any good digital agency and they’ll most certainly give you the advice to post more frequently. This is one of the key aspects to increase traffic to your website.
Even though we can never determine the right number of posts per day or week, one thing is for certain – create great content and someone will pick up on it.
You just have to experiment. Try out different approaches and see what happens.
Optimize your website for SEO
You might have heard that SEO is dead but that couldn’t be farther from the truth. SEO is alive and kicking and you couldn’t find a better moment to invest in it.
Google’s algorithms will always be there to rate each and every web page. And if you don’t follow along, your site might end up in some unpopular corner of the internet, i.e., anywhere below the first or second page.
A good SEO service that uses proper on-page optimization techniques can help you a great deal. They can certainly help you increase traffic to your website and reach the surface.
How to increase traffic to your website: mobile responsiveness is key
Nowadays, more than one quarter of internet research is done via mobile devices. If your website is not adjusted for mobile users, you risk losing thousands of visitors.
In order to create a responsive website for mobile users, you need to take care of many factors. However, avoid using Flash because many older mobile phones might not be able to support it.
Keep an eye out for competition
That’s the basic rule for any type of job. Keeping track of your competitor’s strategies can put you in front of them. In this way, you will be able to determine your next steps and the details of your plan.
However, the human mind is volatile so don’t be surprised if your competition suddenly decides to choose the strategy you didn’t expect.
The bottom line
One of the most important tasks for any kind of online business is to increase traffic to its website.
By now, you’ve probably realized that investing in online marketing has practically become a must-do in today’s world. So you shouldn’t overlook it under any circumstances.
All the strategies I’ve mentioned here will provide you with a great foundation. However, your success rate will greatly depend on the amount of time and effort you decide to invest in this necessary project.
About the Author
John Stone is an avid writer and business consultant who believes that, to be a successful entrepreneur, you really need to think outside the box. He currently holds a consultant role at Algorithm Seo Sydney
Image courtesy of Stuart Miles at FreeDigitalPhotos.net