In the advent of the Internet, digital marketing has evolved as an important medium for establishing brand identities over the years. The algorithms of search engines keep on changing and so do internet marketing trends.
These marketing trends are largely determined by changing technology and audience behavior. This write-up apprises the readers about the main Digital Marketing Trends & Predictions for 2015. Continue reading to get useful insights; from content to technology, this write-up discusses everything
Upswing in Content Marketing
Businesses are expected to allocate more of their budget to content marketing in 2015. The focus will be on high quality and relevant content. A lot of attention will be paid to customer experience and the content written will tend to be more empathetic and relevant.
Rather than focusing on simply selling products and services, more informative content will be generated. As per a recent study, it has been predicted that businesses with blogs will gain 67% more leads as compared to those without blogs.
Offline & Online Marketing Experience To Converge
It is believed that marketers will strive to lessen the gap between the online and offline experience in 2015. Many new technologies, e.g., micro-location technologies, are already contributing to facilitate this and many others are in the pipeline.
Apple’s iBeacon is an excellent example of a micro-location technology that has completely revolutionized the market.
More Focus on Marketing Analytics
Marketers use various analytical tools to track their customers’ interaction with products and services. In 2015, more and more attention will be paid to marketing analytics; companies are expected to increase their spending on marketing analytics by as much as 60%.
Marketing automation technologies will also be used more often. Companies will focus their efforts on collecting as much relevant marketing data as possible. To comprehend the large amount of data generated by consumers, companies will increasingly make use of specialized software, which will make the entire process faster and easier.
Lengthy, Higher Quality Content Will Be Back In Favor
In the past few years, marketers had started preferring short write-ups over long articles. But marketers have realized that longer length blog posts, with all their needed information, bring traffic too and in 2015, longer form copy will be used for marketing.
Published content will also be more engaging and unique, with an emphasis on better grammar, spelling, and readability. This has emerged as marketers have come to realize how important it is in Google’s eyes to create a better user experience for the reader. Naturally, marketers will be able to get better search engine rankings results by making this a consistent habit.
Visual Story Telling will become the Preferred Medium
Marketers will prefer to use more appealing visual content, such as videos, icons, doodles, banners, images, etc., to make their web pages stand out from the rest of the crowd.
Visual storytelling will become an important medium for communicating messages about their brands and to inspire emotions. “Explainer Videos” or videos that explain how a particular service or product works, are slated to achieve more popularity in times to come.
More Money to Be Spent on Online Ads
Internet Marketing Services will see an upward trend as more and more people are turning to the internet to search for information and entertainment.
With people getting progressively more hooked on the internet, marketers in 2015 will spend more time creating effective online ads to target specific groups.
More Emphasis on Segmenting and Targeting Consumers
Marketers access information available on various social networking sites and consumers are reached with the aid of targeted advertising.
Marketers usually segregate consumers into different groups according to their various traits, such as psychographics, firmographics, demographics, etc., for this purpose. This trend will continue in 2015 too.
A Rise in Mobile Internet Marketing
Mobile devices, ranging from smartphones to tablets, have become an inseparable part of our lives and Marketers are now realizing the value of mobile ads.
In 2015, mobile internet marketing is expected to grow more than desktop/laptop internet marketing. Marketers will be spending more time attracting their audience via mobile ads. As per recent statistics, mobile ads will rise by a staggering 48% in 2015.
Above are some of the hottest digital marketing trends that have been predicted by industry experts for the year 2015. It has been assimilated that marketers in 2015 will tend to renounce various conventional marketing tactics.
Beyond anything else, these trends highlight the fact that online marketing strategies have become unavoidable for businesses that hope to stay competitive in this digital age.
About the Author – Evi Smith loves to do blogging on social media and internet marketing topics. She is always exploring new ideas and tricks about internet marketing. Her favorite blog is http://blogs.weblinkindia.net/
Image source: author-owned