Mobile usage is increasing every day and is changing the way consumers make purchasing decisions. Unfortunately, many businesses haven’t taken advantage of this growing trend.
Businesses Are Missing Out
Research shows companies invest less than one percent of their marketing budget to market on mobile devices. Knowing that mobile phones now outnumber the number of people in the world, companies are missing out on a huge opportunity to reach more consumers!
There’s no doubt mobile is taking over the way we consume media and communicate. In 2012, mobile traffic increased by 70 percent; 51 percent of mobile traffic was video and 90 percent of all tweets were sent from a mobile device.
Changing the Way We Shop
Not only is mobile usage increasing daily, but it’s also changing the way people shop. Research shows four out of five consumers use a smartphone to shop. This shows how important it is for companies to market on mobile devices and create marketing strategies that will reach their targeted audience.
Consumers use their smartphones for a number of different reasons when shopping. Sixty-seven percent of smartphone users use their device to look up the location of a store and 51 percent use their device to research product information. People have also used their smartphone to look up competitor prices and read customer reviews.
Ways to Market on Mobile Devices
Businesses can take advantage of this opportunity by creating mobile social ads, launching mobile campaigns, and sending mobile coupons to customers. Businesses can also create mobile apps and websites to keep their customers engaged.
Sixty-seven percent of companies who have already taken advantage of mobile say they believe it is valuable for their customers to have their smartphones in their stores. As you can tell, mobile is becoming extremely beneficial, increasing customer engagement.
Mobile Marketing Statistics
If you’re still not convinced that your business will benefit from a mobile marketing strategy, check these shocking mobile statistics in the infographic below:
Image source: author-owned
As you can see, it has become increasingly more important to market on mobile than ever before. So the first thing you need to do is make sure your website is mobile device-optimized. At least get that done to start with.
Then you can go about your mobile marketing strategy, whether it be developing a mobile app for your brand, creating exclusive mobile promotions, providing discounts via mobile coupons or all of the above.
Were you surprised by these mobile marketing statistics?
Do you plan to market on mobile devices soon, or do you already have a mobile marketing plan in place?
Let us know in the comments section below. 🙂