Content Outreach for Beginners
For those who are not aware of what content outreach is, it is a method performed in SEO to expose your website. You perform outreach to the publisher to whom you want your article to go, and ask them politely if they would like to cover your story.
There are many different techniques SEO experts use to market their content. Content outreach can be performed on all different social platforms across the Internet. Many SEO professionals perform outreach through various techniques, but most commonly it is done by Email.
The method you use for content outreach depends on what type of content you are marketing. For example, if you are reaching out with an article, it would probably be best if you just sent an email to the potential publisher. Whereas, if you have an Infographic to publicize, you may be better off connecting through social media.
Different Content Outreach Techniques
There are many different ways to perform content outreach, as I mentioned above. Again, depending on what your content is, this will determine how you are going to perform your outreach. There are many different types of content, such as:
- Flipagrams (short videos that are put on Instagram)
Get Your Content Out There
From my experience, I would say that the best way to get your content out there is to take time with whomever you contact, do your research and make sure you know what their website is about-i.e., what type of content they publish and what performs well on their blog.
Do Your Research
I would then try gathering up as much information about their website as you can. For example, jot down their:
- Phone Number
- PR (Page Rank)/DA (Domain Authority)
- Facebook, Twitter, Google+ and Instagram accounts, etc.
- Email Address
Once you have as much information as possible about the website you wish to publish on, my next step would be to interact with them through social media. Share blog posts, retweet their tweets, share their Facebook posts and comment on relevant posts. And also try interacting on their website, i.e., commenting on their content and starting discussions on any forums they have.
Time to Start Emailing
After being interactive with them for about a week or so, you can then start your email communications. In your initial email, mention what type of content you have and talk about their website. It’s good to let them know you are genuine and that you do have good content.
I would then maybe touch on something that you’ve seen on their blog and point out that you are a follower of their work. You can also refer to the interactions you built with them through social media.
Be Patient and Stay the Course
After your email has been sent, all you can do is wait for a reply and try contacting some other websites in the meantime. Remember to keep interacting with them on social media after you have sent your email to show them that you are a genuine follower 😉
Bonus Tip: Submit Infographics
Another tip is to try submitting any infographics you have to some infographic directory sites or to sites such as Infographic Updates. Why? Because these websites help bring exposure to your blog and can help you build some good links.
Last, but not least, you should always make sure your content is of high quality because that is the best way to ensure that it gets published and builds backlinks for you. Like Matt Cutts says, “Content is King”.
Has this article opened up your eyes to some techniques that you have yet to try putting into practice?
Please let us know your thoughts by dropping us a couple of lines in the comments section below. 🙂
Paul Gray is an experienced SEO professional; he is a digital consultant-working freelancer. He runs numerous blogs, such as Infographic Updates and Worldwidetrending. He is ambitious and likes to share anything new he has learned.
Image courtesy of tiramisustudio at FreeDigitalPhotos.net