Here is an example of such a link for those who have never stumbled upon one:
It might seem like an ordinary anchor that would redirect you to a particular website’s page. However, when you click on it, you will be redirected to a ‘dead’ page:
There are tons of such links that you would be happy to find and turn into backlinks to your own web sources.
You might be puzzled with the question “How can I get the information about a post that doesn’t exist anymore?”
Wayback Machine would be handy in this case. Just put a ‘dead’ link into the tool and it will provide you with the data you need
When you already know the topic of the content that you’re going to replace with your material, it is time to take these steps:
Create top-notch content
Get in touch with a website’s owner and point to a broken link
Offer the website’s owner to replace this broken link with your one
If the scheme seems simple to you, I have some bad news. The thing is that not every website’s owner will accept your suggestion to replace a broken link and let you into the game.
I doubt that well-known gurus in your niche would even review your suggestion. They won’t probably reply to your message at all.
Let’s say you already found a broken backlink, but how do you find all those websites that contain this ‘dead’ link’?
You can do this with the help of different specialized SEO tools. It is up to you which one to use but I prefer Site Explorer tool:
As the image above shows, this broken link has been featured on 19 other sources of information. It is a nice opportunity for you to reach out to the owners of these websites and offer them your piece of content instead.
Once again, a broken linkbuilding strategy might seem challenging to you due to one reason – it is rather difficult to find niche-relevant opportunities that will work for you.
However, if you search for these opportunities correctly, you won’t miss them.
‘Dead Pages’ on the Top Websites
You should start with creating a list of top websites from your niche. I am going to illustrate to you the entire process with an example.
For instance, I am interested in the ‘Sports Nutrition’ field. Thus, it won’t be hard to find my potential leading competitors by using Google search.
Once this is done, I recommend that you create a spreadsheet with a few main competitors in this niche.
When the basic preparation is over, I am going to find the broken links with the help of Broken Link Checker:
This potential competitor has 19 broken links. I will repeat the process for all the competitors on the list.
When I have all the broken backlinks of my potential competitors, I will contact the websites’ owners and notify them about my findings.
If good fortune is with me, I will get those links replaced with mine.
Review the Expired Domains for Broken Linkbuilding Opportunities
By the end of this process, you should copy/paste these ‘404’ links into the Batch Analysis tool to find broken link opportunities.
Broken Outlinks That Hide Lots of Backlinks
I researched a sports nutrition niche a bit and stumbled upon the website precisionnutrition.com. I decided to explore what broken outgoing links I could find there:
The results are pretty good – 233 pages with broken links. Let’s try to find an opportunity that could bring us a link:
In this very case, I could write a post that would cover some aspects related to Vitamin D. Having a written piece of content, I can get in touch with a blog’s editor of this resource and offer to replace this broken link.
Moreover, I can see what more broken link-building opportunities I could get by analyzing this URL separately:
Plus 89 referring domains that you can explore to find some gems.
This is the last step of the entire broken linkbuilding strategy. I will break it up into three stages:
Contact the right people only
Stick to the point
Follow up message
Let’s run through each stage one by one.
1. Contact the right people only
First of all, if you stumble upon some person who is related to your niche, you have already found the right outreach target. However, the biggest challenge here is to find a correct email address.