How to Use Your LinkedIn Profile to Improve Your SEO

How to Use Your LinkedIn Profile to Improve Your SEO

Do you have a business page on LinkedIn?

Did you know it can help you improve your Search Engine Optimization (SEO)?

Companies often overlook the importance of SEO on LinkedIn, failing to realize that it may hinder their organic growth online.

If you’re guilty as well, it’s time for you to start thinking of LinkedIn as more than just a connecting-with-talent platform.

Regardless of the industry that you’re in, LinkedIn can be an excellent platform to expand your reach and market your business.

Before anything, let’s assure you that leveraging the SEO benefits of LinkedIn isn’t only inexpensive but it’s also something that you can start doing today!

With the following sure-fire techniques, you’ll be able to get the most of your business’s presence on LinkedIn and boost your company’s overall search ranking.

1. Make Sure Your Profile is Complete and Up-to-date

This one is perhaps a no-brainer but we often see companies expecting high SEO with an incomplete profile or one filled with irrelevant information.

Make sure that you take some time out to flesh out your company profile on LinkedIn and by this we mean, every single section.

There should be a proper, well-written, and engaging description of your company highlighting all relevant details that viewers may be looking for.

If you don’t think you can write a compelling bio yourself, consider hiring professional LinkedIn bio writers for the job.     

As far as the profile photo is concerned, you’d want to upload a high-quality photo of your company’s logo. Always remember that your business’s visual identity game should be top-level.

Don’t hesitate to boast the amazing work that your company may have done. Use the ‘Profile strength’ tool to guide you in completing your business profile in the best way possible.        

2. Always Use Relevant Keywords

You probably know how important keywords are for SEO. So, why not leverage its benefits on LinkedIn as well?

Your company page can appear in top search results when users search by name or by keywords that resonate with your vision and mission.

So, make sure that you have all your business information filled in and that you include strong relevant keywords in the description section.

Placing the right keywords in the right way will attract interested viewers and boost your discovery to a great extent.

Please note that Google search previews only display up to 156 characters. So, make sure that you include the most critical details first that clearly conveys who you are and what you do.

That being said, you should also make sure that your LinkedIn description and business image aligns with what you’ve posted on other social media platforms.

This will help you create a consistent image of your business across all channels.

3. Share Your Company URL on LinkedIn  

The more times your company’s link is shared, the higher it will rank in search results.

The ideal way to go about this is by encouraging your employees to maintain their LinkedIn profiles.

When they list your company’s name in their experiences section, a link will ultimately be created on their profiles leading viewers to your company page.

In addition to this, you should also consider sharing a link to your LinkedIn profile on your business website and other social media platforms.

4. Keep Your Content Strictly Relevant

Sharing relevant content on your Linked profile on a regular basis is an excellent way of keeping your followers engaged and growing your online presence.

Several successful businesses also find this platform to be ideal for sharing their blog posts.

When the blog posts are interesting and are able to offer some kind of value to the readers, they ultimately drive traffic to the company’s website.

If you don’t have the time or the resources to produce regular content for your LinkedIn profile, you should consider hiring blog writing services.

This way, you’ll be able to put your content creation work on autopilot, allowing yourself more time to focus on other important aspects of your business.

Apart from posting your own content, you may want to share great content from external sources that your audience might find helpful while making sure that it is relevant to your business.  

5. Create and Optimize Showcase Pages

Never heard of showcase pages before?

They’re basically an extension of your business page on LinkedIn used to highlight and promote specific products or services.

Just like your company page, the audience can follow your showcase pages and receive updates from you.

Here are a few tips for you to create showcase pages that not only sell but also improve your SEO ranking.

  • Include relevant keywords in the name and description of your showcase page.
  • Don’t forget to add a link to the showcase page on your business website and vice versa.
  • Use targeted SEO keywords in the status updates you post

6. Maximize Your Activity in LinkedIn Groups

Joining relevant groups on LinkedIn is a great way of building your network in a short timeframe.

You may not realize this but it can significantly help you improve your SEO performance as well.

Joining and participating in local and other relevant groups will work in your favor because Google likes displaying LinkedIn group discussions in search results.

When you’re a part of a group, just make sure that you follow all rules religiously so that your posts get published easily.

Moreover, always include a relevant keyword in the title and description of group posts.

Pro tip: Respond to all the comments on your posts – Google loves the posts with maximum engagement!   

7. Use Keyword-rich Anchor Texts

When you’re maintaining and regularly updating your company’s LinkedIn profile, it makes sense to include links to your website, blog, and other social media channels.

It’s indeed a good practice but it’ll only work in your favor when you use keyword-rich anchor texts instead of phrases like ‘Our Website’ or ‘Our Blog’.

The keywords you choose may be relevant to what your business is about, your website name, or perhaps your professional handle.

These back-links will appeal to Google more than any of the boring, irrelevant texts that everybody else is using.

Over time, this practice will help you improve your website’s SEO ranking.

8. Use a ‘Public’ Company Profile

Last but not least, make sure that your company’s LinkedIn profile is set on public. A private company profile will get you nowhere in terms of SEO!

A public profile increases your exposure in the Google space and draws the audience to your page through the aforementioned SEO techniques you use in LinkedIn.

 To make sure that your profile is available for everyone, click on your company’s name on the top right corner of the page.

A drop-down menu will appear. Go to ‘Settings’ and click on ‘Profile’ in the tabs you see on the bottom of the page.

Choose the ‘Edit your profile’ option, click on ‘Customize your public profile’, and then highlight the option that says ‘Make my profile visible to everyone’.  

LinkedIn Profile SEO: Conclusion

To set your business up for a strong presence online, create an SEO-friendly LinkedIn page that attracts the right audience with the right keywords, compelling imagery, and valuable content.

With these tips in mind, your LinkedIn page will definitely position your business for higher, more valuable search rankings.    

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