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Before we start the article, let’s have a look at some astonishing statistics. The overall population of the world currently stands at 7.1 billion.
Among them, there are nearly 3 billion people who have access to the internet.
Out of these 3 billion people, 2.1 are progressively active on social media. And finally, 1.7 billion out of the 2.1 billion are using social media on their mobile devices. That’s a huge number!
Well, the thing to notice here is the reach social media and the potential social media engagement and digital marketing services can deliver to your business irrespective of its size.
However, what is social media engagement and how can you enhance your engagement with your customers via social media?
What is social media engagement?
Prior to discussing the techniques to improve social media engagement with your customers, let’s first try to figure out what it actually is?
So by definition, it measures the public shares, likes and comments on the social media posts based on your service, product or brand.
However, it’s not merely an interaction with your clients or customers; social media engagement is building and maintaining a long-term business relationship with them.
Remember, social media is a place where people connect, share content and associate with each other.
When a customer engages with your social media content, it shows that they trust you.
As a business, and in order to gain maximum ROI, you should nurture this trust and keep on building this relationship.
Now that we are aware of the fundamental definition of social media engagement, let’s try to figure out, how someone can improve its engagement with customers using social media.
Here are some of the steps that can lead to an enhanced social media engagement strategy for a business and can result in better lead generation and profit.
1. Start the conversation with your social media followers
One of the most convenient ways to have good customer engagement is to have a good conversation with them.
You can start your conversation by asking some questions about your products, service or customer’s experience with your organization.
This is the first step that opens the channel for both – the business and the customers to have a one on one interaction and know each other better.
2. Mention your followers
Do you want to connect deeply with your customers? If yes, then you must try to mention your super-fan in your social media posts.
Have you ever came across the term ‘brand enthusiasts’? Yes, there are a bunch of people who are always inclined towards your brand, products or services.
Try to leverage their enthusiasm by mentioning them in your posts. This shows that you recognize your clientele and give them a feeling of exclusivity.
As a follower, fan or user, being recognized on social media is always an amazing feeling. Try to use it and watch the improvement in engagement.
3. Connect your content with current events
Yes, connect your content with the current events. Your social media followers are real people just like you and me.
They also read and listen to the news (well maybe not all of them), and are interested in knowing what’s going on in the world right now.
So it’s always a plus for improving the media engagement to connect your post with any current event. Events can be;
- Valentine’s Day
- Veterans’ Day
- Father’s or Mother’s Day
- Independence Day
- Super Bowl
4. Respond to customer issues
Engagement is not merely a round of questions and answers. One has to also deal with some of the issues faced by the customers and mentioned in their social media posts.
Whether or not they ask for a solution from you, it’s always advisable for you to be up-front and respond to the customer’s issues wherever your name has been mentioned in a social media post.
5. Ask specific and precise questions
Asking simple and straightforward questions is one of the fastest ways to start engagement on social media and it’s not even hard to do.
Just ask your followers what they deeply care about the most. You’ll be amazed to see the response and improvement in the rate of social media engagement.
6. Ask me anything sessions
There’s a whole lot of curiosity amongst your followers and Ask me anything sessions provide them an opportunity to get their all doubts, and curiosity, cleared.
This also offers an open door opportunity for your business to gain the trust of your followers.
7. Use hashtags for your posts
Using accurate hashtags in your social media posts is one of the most important tasks for better social media engagement.
There are some extremely popular hashtags available on various social media platforms that can be used by business professionals for enhanced social media engagement.
However, some businesses are using their own hashtags and are successfully running their social media campaigns.
Social Media Engagement is the toughest thing in the world of Digital Marketing, and many people don’t know about these valuable techniques they need to use.
So, do you have any social media tactics to increase your social media engagement? Let me know in the comments below.