If you want to get solid partnerships with companies and an overall better presence on social media, then you will need to have a good base of followers.
It’s not just about the number of followers you have. But you should also consider the quality. This means a loyal following with a strong and healthy online presence.
It is too often that social media entrepreneurs focus their efforts on simply increasing their number of followers. They concentrate on this without even considering the amount of interaction they have with their followers.
In order to get more exchanges with followers, then they need to have loyalty from their followers. The more loyal the followers are, the better they engage. This, in turn, leads to an improved image of the entrepreneur’s brand.
Having a strong core of a few followers has a greater impact on an entrepreneur’s online presence than thousands, if not hundreds of thousands, that do nothing to engage others.
These followers can even provide free marketing and expose the brand to new potential customers if they promote it based on their own personal positive experiences with the brand.
It’s important to cover all the bases of your social media gaming. From alpha to omega. If you are looking to improve your social media presence, read on to get tips on how to increase your follower interaction:
1. Build a collection of hashtags for regular use
This should be basic. Having a hashtag not only builds your brand because of familiarity and recall, but it also makes it easier for you to search the internet for posts made by others related to you.
Witty or creative hashtags let you stand out from the rest. It also helps you organize the topics of your posts. You can group them according to the hashtag you choose.
You can even ride on popular hashtags so users who search them can bump into your posts. This gives them the chance to know about you and maybe start following you if they haven’t already.
2. Post with a call to action
Caption your posts with a question. Or use an open-ended sentence. Make it so they’ll want to respond to your posts and interact with you.
Phrase your captions in such a way that their answers will make you answer back. It shouldn’t stop with just one reply from them.
This gets the conversation going and you increase the traffic in your posts. You get them involved and get them more interested in what you post in the future.
It doesn’t have to always be in the caption too. You can put it in your photo itself and just repeat in the caption. This way, you already capture their attention at the first look.
Another way is to get them to spread awareness about you and your posts.
Asking them to share your posts or invite others to like your posts is a good way to reach an even larger audience than you already have.
And it’s not just empty numbers because they’re doing something and getting busy with you.
There’s a lot of competition out there, too. So, make sure your posts and your captions stand out. Make it witty and funny. Or have a good story behind them.
What’s important is your post doesn’t get lost in the sea of similar posts and people end up forgetting it.
3. Acknowledge them in the comments
Drafting a reply to your followers’ comments don’t take much time. It requires minimum effort, but the benefits are endless.
A simple acknowledgment will let them feel that they matter to you. That you care about what they say. And that you listen to them.
The more you interact with them, the more they are encouraged to get involved. This might even convince others who have been passive in the past to do the same.
It allows them to feel more invested in you, so they become more loyal to you.
4. Answer questions in a timely manner
Followers may engage you in the comments section of your posts.
Answering follower questions works similarly to acknowledging them in the comments. It lets them know that you value them.
When this happens, it’s best to give them a short but complete answer. It’s the best way to earn their respect and it might even highlight facts that were missed in the original post.
It also gives you the chance to clarify any confusion or details you might have missed when you first posted.
It doesn’t stop with responding though. You should do it immediately. Don’t wait for a week before you send a reply.
If it’s something you can’t immediately answer truthfully and correctly, then at the most, answer after a day.
Do your research first and then carefully draft your response. In this case, then acknowledge their question first and let them know you’ll get back to them.
Don’t leave them hanging and thinking that you don’t care to answer them.
Just make sure you keep your response time to within a reasonable time from when they asked the question. This is usually a few minutes from their comment to a few hours maximum.
Don’t let them lose interest before you answer, or worse, bear a grudge about you ignoring them.
5. Share their posts
Sometimes, your posts do not have to be original content from you. Search the social media platforms you’re on from time to time.
You might find that one of your followers has posted something good about you.
They may tag you or use your hashtag. When this happens, make the most out of it by sharing it with your followers.
But don’t forget to credit the owner. That’s important because you don’t want them to think that you’re taking their ideas and benefiting from them.
You can share it on your own page, retweet it, or program it. Others even simply take a screenshot and post that with an acknowledgment tag of the owner.
For one, this boosts the confidence of your followers. They find out that you see their posts. And sharing it helps them feel validated about their post.
You also add variety to your posts. It’s a much-needed break from all your self-promotion.
Plus, it’s a win-win. You get to promote your brand among your own followers, and their friends and followers who may not have known about you before.
In turn, this will encourage them to post more about you. At the same time, this will inspire others to do the same, knowing there’s a chance that their posts might get the same attention.
6. Be present everywhere
Do not limit yourself to just one social media platform. There are a lot of sites you can promote your brand in. The most popular ones are Facebook and Instagram.
Just within Facebook and Snapchat alone, you can already use two platforms each. They both have the main feed, but there is also the increasingly popular stories feature.
You can also develop your visibility in Twitter and Snapchat. There may be fewer users there, but these are typically the more engaged ones. Twitter and Snapchat are easier for quick and real-time interactions with your followers.
Different online platforms can also give you different types of audiences. Expand your reach and let yourself be seen by a broader group of users. Just don’t forget to edit your posts to fit each platform.
This is so you can maximize the attention of your followers there.
As a final note, after following these tips, know your primetime. Post when you know that your followers have historically been the most present.
This means that time your posts to when you know your followers are most likely to see them. This is the best way to ensure that you’ll have users interacting with you.
These are just some of the things you can do to help improve your follower interaction. It’s not an exhaustive list. But it is a good start.
These are proven methods that have helped others increase their own. And they might just work for you too.
With the correct approach, you’ll see a better quality of engagement in your platforms in no time. 🙂
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