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repurpose your blog content
Every post you create takes time, energy, and effort. After you hit publish, you go above and beyond most bloggers by promoting your content well. Your efforts are rewarded with a slight increase in traffic.
That’s ok; you can create another great piece of content and try again, right? No, there’s a much better way to do it. Instead of breaking your back to create an epic piece of content every day, it makes more sense to get the most out of each one.
You do that by repurposing your blog content regularly. In addition to traffic benefits, you get a ton of SEO benefits coupled with brand awareness.
What could be better?
In this post, I’m going to show you three tried and true methods to repurpose your blog content to make sure you get the maximum results from it.
Repurpose Your Blog Content: Create a Slideshare
Slideshare gets over 180 million visitors every month who are eager to consume content that helps them do something. If you’ve got a few articles in your backlog that have done well in the past, it’ll be easy to repurpose blog content into beautiful slideshares.
A tool that’ll help you get this done quickly and painlessly is Canva. Here are a few things to consider:
- Make sure it’s content that has done well in the past. If it didn’t do well the first time around, it probably won’t do well the second time.
- Each slide should only have one point. Short copy is king here. This is not the time to go off on a tangent.
- Add relevant calls to action inside the post slides.
- Embed the Slideshare back into the original post so people who are more visual can consume it that way.
You can take a look at how I repurposed this article on content writing tips into a unique Slideshare. It’s not difficult; Slideshare is a high traffic platform that survives because people like you post great content.
Do yourself and the world a favor by repurposing your best blog content.
Make a Killer Infographic
Visual content is gaining steam and it’s no surprise that infographics have a higher number of shares and engagements than regular articles. The process for repurposing infographics may be a little longer because of the complexity of the medium.
Use a tool like piktochart to get it done quickly or hire a freelancer on a website, like Upwork. Here are a few best practices when creating an infographic from your best content:
- Know the end goal of your infographic. Just like with blog posts, your infographics should have a powerful call to action. Whether that’s to embed it on the reader’s site or download something is completely up to you. Just make sure you’re asking them to take an action.
- Use plenty of white space. There’s nothing worse than a cluttered infographic. The way we process written words and images is different. For someone to enjoy your infographic, add enough white space to clearly separate one idea from the next.
- Choose the right colors. Colors are important because they elicit certain emotions from people. More than incorporating your brand colors, choose one or two main colors for your infographic and an accent color. That way, you’ll have a cohesive feel.
Turn it Into an Email Series
This may be the best use of your old content that’s done well for you. Turn it into an email series that wows your blog visitors and serves as the perfect lead magnet.
There are a few a benefits of creating a high quality email series.
- People know they’re going to be getting regular emails from you and are actually looking forward to it.
- They get to know and trust you which means you’re not forgotten, like the other “me too” bloggers out there.
- It takes almost no time. You’ve already created most of the content.
To turn or repurpose your blog content into an email series is pretty straight forward. First, choose the top posts on your website. This can be done by looking through your Google Analytics account or by checking which ones have had the most social shares in the past.
- Determine the length of the email course. You can string multiple blog posts together and have them serve as a very long email course. Or you can make it as short as five days. This depends on your goals and the types of subscribers you tend to attract.
- Each section of your blog post will serve as one email. If they’re too short, add content as needed to fill it out.
- Make sure it’s easy to read. Just like in your blog posts, nobody wants to read huge blocks of text. Use bullets, white space, and headings.
Repurposing your content will make sure all your hard work continues to pay off long into the future. It’s not only about getting more traffic. It’s about continuously adding value to your readers in a way that’s most convenient for them.
Let me know how you repurpose your blog content in the comments below.
Daniel Ndukwu is the founder of The Experiment where he works with bloggers to build engaged audiences. Download his free Ebook: The Tribe Builders Handbook to learn how to connect with your biggest fans.
repurpose your blog content
Image source: author-owned
Daniel Ndukwu is the Founder of KyLeads – a simple tool that allows you to create beautiful pop ups and viral quizzes to grow your mailing list, segment your users, and use the insights you gain to send better emails.