Google or Bing: Which One Should You Target?

Google or Bing

Google or Bing

So for SEO, should you use Google or Bing? Well, as I’m sure you know, search engine optimization plays a big role in online business.

When done properly, it can bring large volumes of targeted buyers to your website. But when done incorrectly, it can be a waste of time.

There are many things to consider when it comes to search engine optimization, but after you have the basics down, you might be wondering if you should target Google or Bing.

Answering this question requires an understanding of your target audience and your goals. While it’s true that Google currently holds 66% of the search engine market, Bing has been showing initiative to change that.

And while some markets claim to receive low-quality traffic from Bing, it all depends on who your audience is and what their interests are.

Google or Bing: Knowing Your Audience

You likely understand the importance of doing market research and understanding the needs, wants, and behaviors of your target consumer. But because this topic is vital to your success, we are going to review it.

It does not matter how well you do in search engine rankings if you are not appealing to your target audience. Some of the common factors to consider are age, background and desire.

But to get the best results from your SEO efforts, come up with an average age, background and need from your entire market.

It’s also important to understand which devices your prospects use to access your website. After you compile the data, create a character that represents your entire audience. Find a picture online of what your average customer will look like and print it out.

This will help you focus on the needs of your customer so that you will get the best results from your SEO efforts.


Google is the current leader in the world of search engines. But what does the average Google user look like, and what devices do they use to conduct their searches?

The average Google user is between the ages of 18 and 34, and most of the searches on Google are done from a mobile device. So, if your target audience is comprised of young adults, Google is likely the best choice.

Therefore, you want to ensure that your website or blog is mobile friendly. This means it should not require a significant amount of bandwidth to access your content, and your website should be easy to navigate for mobile users.


To understand the average user who searches on Bing, we need to take a few things into consideration.

Bing is the default search engine of Internet Explorer. So, a large portion of Bing users never changed their default web browser or home page. This tells us they are less tech-savvy than Google users.

The average Bing user is in their mid-30s and older. Bing users also do most of their searches on their desktop computer. Thus, if your target audience fits into this category, Bing is where you want to focus your SEO efforts.

Final Thoughts

While most marketers target Google with their SEO plan, Bing is also a viable option.

Search volume is an important factor, but it won’t matter if it’s not targeted. When deciding between Google or Bing, you must ensure that you pick the one that appeals most to your customers.

Otherwise, you will experience a high bounce rate and low conversions.

About the Author

This article was written by the team at 360 Online MarketingIf you’re interested in SEO copywriting, you may want to try out these professionals. This internet marketing firm is located in Boulder, CO. They specialize in PPC advertising, SEO and web design.

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Google or Bing

Google or Bing






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