LinkedIn members across the globe are forever striving to learn how to post on LinkedIn for maximum effect.
One of the new ways that people are trying to help themselves get noticed is by creating something unique for name recognition. Indeed, publishing some of your own work on the internet is a fantastic way to help build your portfolio. And to let people know what you’re looking for.
LinkedIn Pulse is a blogging platform that is integrated directly into LinkedIn and lots of people are taking advantage of it. You may have thought about using it, but if you don’t have any writing background or previous blogging experience, this can be a bit intimidating.
The good news is that if you’re already familiar with LinkedIn and have a profile, you can get started immediately by using Pulse. That is how to post on LinkedIn.
What is Pulse?
Pulse is the article-writing platform for LinkedIn. It was originally built as a newsfeed for professionals. And it was integrated with LinkedIn so that you could be fed articles and content that are specific to your interests.
Where LinkedIn was once just a professional site where you could list your skills and abilities, now it is also a social media site. Thus, users can exchange ideas and content, primarily through Pulse.
Even if you already have several social media accounts, LinkedIn Pulse is great for keeping your personal life and hobbies separate from your work interests. In other words, it’s where you share your career-related ideas; not pictures of your kids or dogs.
How to Post on LinkedIn: Getting Started
The only thing that you need to know before you begin is what you want to write about.
If you’re a careful writer, you may want to have your article written in another word processing program so that you can simply copy and paste into Pulse.
To open a blank post, there are several options. You can start at the “Interests” menu at the top of the page, and select “Pulse.” It will bring you to a new page, and at the top right of the page, there is a link that says “Publish a Post.”
When you click on it, it will bring you to a blank post page. The other option is from your home page. Under your profile picture, there is a link that says “Write an Article.” Clicking this link will bring you to the blank post page.
It’s Pretty Simple from Here
Once you’re on the blank post page, things are very straightforward and self-explanatory.
1. There is an “Upload an Image” feature that lets you add a visual to your post.
2. Below that, you have the “Headline” section. Simply move your cursor there and start typing.
3. Under the Headline, you’ll find a ribbon of the various formatting and editing tools that you can use for your post. They are limited, but if you’ve used any common word-processing program before, you should be able to figure them out.
4. Last, you’ll find a large blank space for the body of your post. Either paste a previously written article, or you can type directly into the field. You can edit in here using the tools on the ribbon.
5. When you’re satisfied with your post, you click “Publish,” and you’re done.
Yes, It’s that Easy
The writing page will have a list of current and recent posts that you can go back into if you find typo’s or other issues that you need to clean up after it’s been posted.
With this simple tool, you can help to establish yourself as a leader in your field and also have something published to refer people to if they’re interested.
Additionally, your posts can help to lead people back to your profile, so make sure that you keep your profile updated.
How to Post on LinkedIn: Additional Tips
Remember that this is a professional website and clear and precise writing is preferred. Keep your posts short, no more than 300 or 400 words, or people may leave before finishing.
This isn’t Facebook where people are looking for emotionally moving stories; people here want you to get to the point. Remember that good headlines are what make people click on your posts and make sure you’re grabbing attention from the start.
Don’t go overboard. A few well-spaced posts are much better than writing something every day. You don’t want to clutter anyone’s newsfeed with constant posting, or they may choose to ignore your posts going forward.
Keep your posts focused and clean, and make sure you’re writing in an area of your own expertise!
I hope you have enjoyed this article about how to post on LinkedIn. Just follow the navigational instructions above if you don’t know where to start. And be sure to keep the aforementioned tips in mind when developing your posting strategy.
For more in-depth information about blogging and marketing yourself effectively on LinkedIn, click here to access LinkedInfluence.
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About the Author
David Grover is a UK Communications Manager at Timeo, a handy online business tool. He also coaches on a freelance basis, forever willing to share his expertise and experience. In his spare time, he likes to travel.
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