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Selling Advertising Space
Selling advertising space is a best and long lasting way to monetize a blog or website.
Almost every blogger and website owner out there wants to make some money for the effort he puts for making the blog.
You can monetize your website/blog via selling ad spaces. For this, you need to attract some lucrative advertisers who are looking to expand their online visibility, business and branding. In return you get some bucks to keep your blog/site running.
How to Sell Advertising Space on Your Website/blog
I’ll share some tips to sell advertising space quickly and monetize your website easily.
Make Your Website Clean
Quality advertisers always look for a neat and clean website which will make the ad look brighter and appealing.
A website with white contrast will attract more than a site with dark blue shade. What say? 😉
I noticed this thing many times, that a site with white background and black advertising space sold more advertising spaces than a website with grey background and cream advertising space.
Create a Special Page for Advertising Options
This is what most of the blogs use. Create a page with your stats, and the prices of advertising slots available on your site.
Plus, show them your monthly stats, alexa rank and page rank.
It will help advertisers to make a deal easily and faster.
Maintain a Good Alexa Rank
Alexa rank is what advertisers look first when advertising on a website. Try to get a better alexa rank for your blog/websites.
Must Read: How to Increase Alexa Rank
This is a well-working strategy for selling advertising space faster. Simply give away some discounts to the advertisers on special occasions. After all, they also want to save money for their other campaigns. 🙂
If you don’t want to give discounts, then make the price bit high, and then slash the price. 😉
Contact Advertisers Directly with an Offer
Contact companies and firms directly via email for and advertising opportunity. Add a personal feel in the email pitch, make them feel that you actually care to expand their business via putting a ad on your site.
Explain them the benefits for advertising your website, show them conversion rates, and I’m quite sure they’ll love to advertise on your site, if your email attracts them.
Make it easy
Make it easy to advertise on your website and save the time of advertisers. Believe me, this helps a lot for selling advertising space.
There are also some plugins available to handle advertising stuff on your blog for WordPress. One that does an excellent job of managing your ads is OIO Publisher. It helps you stay in control of your ad space, while maximizing your revenue.
A Secret Tip
I’m going to share a secret trick with you to find advertisers for your site. So the trick is something like this.
Put adwords advertisement on your site for a week. Analyze which ads it shows. Note all the advertisers.
Then remove adwords, and contact those all advertisers which adwords shown on your website. Because they all would be related to content on your site, so send them an attractive pitch with an offer for advertising on your site.
At least some of them, would agree for the deal. And you’ll get some advertisers, isn’t it awesome?
What do you say?
Okay, so I’ve shared some tips for selling advertising space on your site, now it’s your turn to tell me that did you like these ideas?
If I missed something here, then tell me in comments. I would love to discuss about selling advertising space in comments. 🙂